Oh how we love contextual advertising. Surely, it's a very effective form of online advertising and does it's thing quite well about 98 percent of the time. That's certainly worth celebrating but it's that other two percent we love so much.
You know it. It's that two percent that give us turpentine ads next to stories about a girl who committed suicide by drinking turpentine. "Card Shark" credit card copy next to an article about a woman killed by a shark. A free dinner for two offer from Olive Garden next to a story about how 250 people fot sick after eating at one of their restaurants.
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Having moved on from over privileged whiny teen to desperate housewife, Bebe Sports has unveiled its new print campaign featuring Desperate Housewives star Eva Longoria Parker, who, last year, replaced Mischa Barton as the company's celebrity spokesperson. In the campaign, we see Longoria Parker dressed in Bebe Sports sportswear lounging on a surfboard, posing with a bicycle, standing next to a motorcycle and sitting on a car. See it all here.
To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.
Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.
The average of your money, career and lifestyle comprise your final score. This was ours.
CareerBuilder, why do you want to hurt us when all we did was love you?
HP is looking for the world's most talented hands.
Entrants to the Idolhands contest could win $10,000 or one of four TouchSmart PCs. Contest ends February 28.
Having sat through five or six of these, we don't imagine the expectations are super-ambitious. If you're Vera Wang or Jay-Z, that is.
Other brands have have relegated talent to fancy fingertips include Guinness, Elle MacPherson (in panties, no less!), and Phaeton.
Oh, and Campusfood, if soliciting handouts counts.
Here's an advergame to promote Roscoe's Shake & Bake, which debuts February 8 for Universal Studios.
Austin-based Q1Media put it together in tangent with Makai. It's simple: all you have to do is dodge the food being thrown at Roscoe.
We've had more fun plucking our eyebrows. With quad-edge razors. It'll probably generate a lot of one-hit plays though, because it loads fast and is simple.
Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.
Very cool. (Avoid direct sunlight.)
Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.
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There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout.
The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter.
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Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret commercial to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM. Following Victoria's Secret were Amp and a promotion for FOX's American Idol which tied for second place with 103.6 million viewers. These figures are based on Nielsen's live plus same day DVR viewing.
Because the game's outcome came down to the wire, the fourth quarter was home to the top ten most viewed ads, all of which achieved 100 million views or more.
Maybe because it has so much trouble getting people into actual cars, Mazda is inviting users to test-drive its virtual cars on Southern California roads: Angeles Crest, Arroyo Pkwy, the Pacific Coast Highway and Decker Canyon.
There's an explanation for the odd action angles (for example, the one where you get a birds-eye view of the front wheel). Mazda observed that on YouTube, car enthusiasts strap cameras to the sides of their cars to show you how gears shift and such.
Okay, then. Now excuse us while we head back to Problem Playground.
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