This is neat. If you were ever a fan of that game show Where in the World is Carmen Sandiego? you'll enjoy the hell out of this location locator game for DHL.
The object is to locate each state as it appears on your country's map. The faster you can do it, the higher your score. Your mistakes are also counted.
Our teachers will be happy to know that we finally know where Wyoming is. Seriously. We were beginning to think it didn't really exist.
We always thought it was funny that Unilever would champion girls' self-esteem via Dove (courtesy of Ogilvy) and premit mass objectification of lusty ladies via Lynx/Axe (courtesy of Bartle Bogle Hegarty).
Boston's Campaign for a Commercial-Free Childhood is less amused.
"The hypocrisy is Dove positioning itself as a brand that cares and is trying to teach girls to resist this messaging," said associate director Josh Golin. "At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is."
Our take? Unilever's just a parent company.
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We think it's perfectly fine for someone working in the advertising industry to dislike the AMC series Mad Men and to share that opinion with the industry at large. But, when the second sentence of that opinion reads, "I got through about 10 minutes of it before I changed the channel, trying not to squint as I yawned so I could see what was on the latest episode of Dirty Jobs," the next five paragraphs, which contain blatherings about how the show should be more realistic to industry's "magical" era, become baseless.
For someone to write a review of a television show, which has been on the air for at least 12 weeks, after only having watched the first ten minutes of the premiere episode is half-witted at best and most assuredly irresponsible journalism. McKee Wallwork Cleveland Partner and Creative Director Bart Cleveland is the half-wit who brings us wacky commentary such as, "what I really wanted it to be more like was Mad Max. I wanted the hero to be a little off his rocker about doing great work. I wanted to see him threaten to jump out a window to sell a bagel ad." Mad Max? Oh yea. That'd be an accurate portrayal of what we do.
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This is a spot for Nestle's new Frogz Eggz, which is some sort of popsicle/jelly concoction.
We don't know what's more unsettling: that we've been asked to "wrap our tongues around" the product, or the thought of using our tongues to find "frog eggs" in the ice cream.
Seattle agency Cole & Weber recently moved to new offices and wanted to make employees comfortable with their new surroundings. To do so, the agency created a video which illustrates how to best work in an open workspace environment. From the Federal United Cubicle Konsortium (yes, that does spell what you think it does) comes several tips and benefits to working in a cube farm. From cubicle size to Prairie Dogging to odor control to proper eating habits, the video promises to make cubicle life enjoyable for all.
Nothing rings in the holidays like the thought of wearing a new Chloe while unwrapping a golden box of truffles. Even if those truffles came from grandma, and even if you gave her the exact box two years ago.
This set of prints by Sugartown Creative is Godiva's attempt to position itself as a luxury item a la 10,000 water bottles or LV bags.
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In this ad by TBWA\Chiat\Day, LA for FAO Schwarz -- er, the Visa check card, we mean, a bunch of people wander around in a toy store while juggling toys.
The ad just doesn't hit the spot.
We never really got used to the "Life takes Visa" thing. It's like a second-rate "Priceless" -- which is ironic, because Mastercard's like a second-rate Visa.
Here's a music and video campaign called Not For Sale. The object of the game is to raise money to stop the global slave trade, which is a $32 billion industry, apparently.
We're very moved but, having come from a country whose favourite export is mail order brides and domestic helpers, we're feeling a little nonplussed.
For each girl that's bought out of slavery, another handful leaps in, encouraged by angling parents and crappy governments (which, instead of using its money for roads or transport, may fund stupid shit like Imelda Marcos' shoe fetish, a social tragedy romanticized by fashionistas worldwide).
In the end, trying to end slavery is about persuading corrupt governments to stop swilling their countries and make more productive decisions. But that'll probably happen around the same time Bush stops throwing America's dollar value at the War on Terror.
We were trying very hard to watch this Bacardi spot called Made to Mix. But the media people stuck it on Veoh and there was this interactive MarketWatch ad playing right next to it. So our eyes darted frantically back and forth and in the end we decided neither was worth much of a damn.
Dentsu, Canada put together this spot -- dubbed its "latest and greatest" -- for the Lexus H. (The H stands for "hybrid".)
You know, no one could ever accuse Lexus of being too flashy. For an upper middle class status symbol, it manages to resist the compulsion amazingly well.
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