We wish we'd noticed this sooner. Jetpacks just celebrated his 365th post, commemorating a year since he began the blog we so enjoy reading.
To keep the seething throng happy, he's promised to add an "Open Mic Night" to his sidebar, through which he'll post homemade recordings open to "ridicule, scorn and derision." We just listened to the first one and felt chills.
Cheers, Jetpacks. And for all the awesome you brought us in the past year, we have decided to pay you in - yes! - groupies.
We really like the simplicity of this ad for Nejma Sunflower cooking and frying oil, which by contrast makes any other option seem like the equivalent of cooking over petrol.
Sometimes taking the purer tack can just destroy the competition by association, a little like how a certain president must feel when doe-eyed cause-toting Al Gore walks into the room.
For client Earthjustice, Human Ideas/Space150, Minneapolis launched a site called Adopt the Sky, which enables the air-quality-conscious to adopt a square mile of the sky for free.
We say "air-quality-conscious" because by adopting part of the sky you sign a petition for better air quality regulation. ("Anything to reduce our capitalistic footprint, right?" quips the press guy.)
The compilation will later be delivered to the EPA, where new ozone limits are currently being tossed across the table.
We had a lot of fun claiming some sky. Our only two regrets were use of the word "fluffly" (which now rings far too sweet and cozy for so sexy an ad site) and inadvertently purchasing space above Virginia. That was a complete oversight.
We liked this would-be viral for Umpqua Bank by Creature, which showcases the travails of the budding entrepreneur from the eyes of a seven-year-old "lemonaire" who hasn't yet learned there are myriad ways in which life can maim and destroy the dreams you hold dear.
Of potential lemonade stand competitors, the little hero ambitiously opines, "I'm gonna crush them and turn them into parking lots."
We're touched.
We also like the tack Umpqua took in not putting together some gritty astroturf viral. They effectively converted an obscure brand we've seen on a couple of drab buildings into a sunshiny, fun place to teach one's kiddies about the value of money ... and interest rates.
It's worth mentioning that Jim Haven served as creative director on this spot. We'd hate on him some more but we're still pleasantly sedated by all the yellow on the Lemonaire site.
While we can appreciate the effort put into this DraftFCB Irvine online work for Taco Bell, Fourth Meal, which presents itself as a late night resource for night owls, it's a bit kludgey considering the hundreds of other similar online efforts which have come before it. Doing the Taxicab confessions thing, visitors can ride a cab around the city, check out late night hot spots added by users and record their own confessions for upload. Maybe Dunkin' gave us a decaf this morning by mistake but this just isn't hitting us.
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."
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The Jesuits, an order of Catholic priests founded in the 1500s, have decided to make Second Life their latest site of evangelical expansion.
"Second Life is not simply a 'closed' phenomenon," writes Father Spadaro of the Jesuits, who outlined a detailed plan on the benefits and hazards of the virtual world, as well as instructions on becoming a resident. "It is a real living environment that every day extends its frontiers and increases the number of residents. We cannot close our eyes to it."
After smut trades and regulation came barging through the doors, it was only a matter of time before religion came a-knocking gently.
Or not.
We have no idea who made this Postbank commercial or when it was made and we don't care. We just like it. So we'll thank Adrants reader Rick Bruner for sending it to us and offer up one piece of advice: don't leave for cell phone laying about unless you want to be the butt of a very expensive prank.
LittleJohn pointed out this effort by Heap Media, which posits that computers exert less energy if they display black screens instead of white ones. This does make sense considering on older TV sets, light only shines through areas that deviate from the darkness you see when the machine is off.
This trivia is not without motivation. To generate an energy-saving movement of sorts, Heap is promoting the notion of a black Google, which would save (literally) heaps of energy if it joined the dark side, considering the number of searches it supports. To get the search giant to see the light, users are encouraged to make Blackle their homepage.
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Fallon, London just put together these new spots for Ask.com. They've got that VHS vibe going on and are weird, but oddly watchable. (We liked Algorithm best, probably because of the dancing.)
With the failure of Jeeves and the new face of Ask, characterized by that cryptic billboard campaign, it took us awhile to warm up to the brand's quirky new personality. The ninja effort probably helped.
What we like about the new Ask is that they manage the random humor well but don't go all left-field - all efforts serve the purpose of delivering the same, consistent message in different ways.
Smart. Why is that so hard to do?
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