Okay. Anybody douchey enough to rip the premise to Patrick Suskind's Perfume, with penguins, and pass the idea off as "uncharted territory" (they SAID this! We SWEAR!), should be chained to a wall, completely naked, and shaved once weekly until the end of time.
Insult to injury, the supposed YouTube debate that the video triggered is completely contrived and thrown-together by a bunch of people who either joined on the same day or don't have profiles.
We're actually scandalized. This is one of those "I CALL SHENANIGANS", like, from-the-rooftops! moments.
Oh yeah, the video is called Penguin Love and it's for Columbia Sportswear.
For ever-struggling K-Mart, Rhinofx created the hopelessly lovable Mr. Blue Light, whose earnest eyes only promise to draw pity and a start of anxiety, the way you feel when in the presence of an imaginary friend whose death is just around the corner. (We have been the crying-shoulder for many broken dreams.)
Our earnest friend will appear in ad spots and stores - and then, we're sure, disappear into the unregulated chaos of K-Mart just as quickly. He just looks too weak to save the monster that is K-Mart's suckiness, man.
Observe his lame attempts at smooth jokes at a KMart runway show.
Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians.
"These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast."
Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad.
Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive.
How very creepy.
For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong.
BookExpo America in NYC recently hosted to a wrist-slapping of, well, anticlimactic proportions. But to be nice, we're sure it'll make Google think twice before molesting another guy's industry -- er, intellectual property.
Macmillan Publishers CEO Richard Charkin boasts about walking up to Google's booth and taking the reps' computers, thereby teaching them a valuable lesson about stealing the travails of tortured writers and digitizing it.
We're not sure what the attendants were doing that their computers could be nipped from right under their noses. We're even less sure why they didn't notice until about an hour later, which is when they began to freak-the-fuck-out.
The smug CEO then returned the laptops and gave them the ol' "hope you enjoyed a taste of your own medicine."
A mean jab at the Triumvirate if we ever saw one. Get down with your bad self, Charkin.
In a desperate attempt to re-spin the London Olympic 2012 logo fiasco into something more positive, the agency behind the log has huddled around the office to see how they can turn the ship around. This captioned photo tells the true inside story of an agency under fire.
For Brazil's Brahma Beer, agency Nice Shoes put together this head-bopping spot about improvising to keep entertained. We liked the mellow vibe - it actually made us want to lie around and drink while watching two sweaty heaving men play pong with flip-flops.
We're ashamed to say we never considered slipper pong, but that's because we have Candystand.
Really. Why exhaust your brain in the scorching heat when you could sit inside on the Internet and work on your emo pallor? Bloodless has so replaced sun-kissed.
We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.
Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.
The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?
Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with its actual appearance.
The FX series Rescue Me is returning for a fourth season this summer and Complex has some words from the show's star Dennis Leary concerning the special treatment celebrities get and the true effect people's complaints have on the the success of the very thing about which they are complaining. What's that old saying with which Mom use to admonish? Ah, yes. "If you don't have anything nice to say, don't say anything at all." Of course, that never stopped us or most other media, 90 percent of which wouldn't exist if all we did was say nice things.
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At last night's 39th Annual Effie Awards held at New York's Metropolitan Pavillion, Apple's "Get A Mac" campaign was awarded the Grand Effie. The Effies award campaigns that actually do something versus just look pretty. We have Cannes and a whole slew of other shows to perform the beauty contest aspect of advertising. Not that there's anything at all wrong with winning a beauty contest, mind you.
Apple's "get A Mac" campaign achieved a market share growth of 42 percent. While 42 percent growth of any kin is certainly impressive, 42 percent of the company's existing 5-6 percent market share isn't sos much.
The Grand Effie finalists this year were Grand Effie winner Apple Inc. "Get a Mac" from Media Arts Lab\TBWA and OMD, American Express "My Life.
My Card." from Ogilvy & Mather and Mindshare, California Milk Processor Board "Got Milk?" from Goodby Silverstein & Partners, Montana Meth Project "Not Even Once" from Venables Bell & Partners and OMD, Pedigree "Pedigree Adoption Drive" from TBWA\Chiat\Day and Grey Interactive and Philips Norelco "Bodygroom" from Tribal DDB, DDB New York, MS&L and Carat USA .
So we're guessing this is going to be like The Pussycat Dolls but in movie form. As part of its promotion for the movie How She Moves, Paramount Vantage is conducting a MySpace contest which will award three people an all expenses paid trip to movie set to appear in one of the movie's scenes. Starring...well...no one, the movie follows the story of a girl who, after her sister's death from a drug overdoes, returns home from her sweet private school life to the crime-filled streets of her neighborhood where she takes up competitive step dancing.
Those interested in appearing in the booty-shaking dance-fest have until June 11 to send in their MySpace profile information to the contest's MySpace page. Once chosen and footage of their movie appearance is shot, paramount will place it on the promotional site as well as the profile pages of each of the three winners.
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