Saturday, I went to BloggerCon, a conference discussing weblogs in journalism, education, science, business and politics. Advance.net President & Creative Director Jeff Jarvis spoke at one of the sessions about ways in which blogs can create revenue streams. Some of the topics discussed are here.
Among the potential channels for revenue are selling advertising, becoming a media property, selling products from the blog, selling blog skills as a "product," selling services and selling premium memberships. Adrants already has a revenue stream from advertising both through BlogsAds and through advertising on the Adrants Daily newsletter.
A revenue channel that is being experimented with here is what I've termed an AdverPost. They occasionally (continually for a day or two so all can see) appear at the top of Adrants and look just like a regular blog post. Examples are here. Since these are ads that look like content, it begs the question - does this cross the line between church and state? Is it misleading to have an ad look that similar to editorial content. Is the disclosure at the bottom of the AdverPost enough? Please offer your thoughts in the comment section.
The Children's Advertising Review Unit has asked P & G to pull a Pringle's commercial, called "Pop music," from children's programming which shows teens quick-cut-video-style eating out of more than one Pringle's container. Since one Pringle's container has six servings, the group claimed one can would be enough for all the kids in the ad.
Has the ad industry gone so insane that we can't even show product now? Do we have to be so literal and assume every viewer is an idiot and can't determine the difference between an ad and reality? Sure, kids are obese but last I checked, most kids have parents who should be able to provide proper guidance on eating habits. Actually, if that were true, Pringles would be out of business.
Capitalizing on the popularity of Donald Trump's "The Apprentice," is this spoof commercial from TrueMajorityACTION PAC, an anti-Bush group. In the spot, footage of Bush and "The Apprentice" are cut together to illustrate Bush's "giant mistake" of overspending, lying, and ruining the economy.
The ad ends saying, "Unfortunately, 'The Donald' can't fire Bush for us. But, we can do it ourselves. Join us at TrueMajorityAction. We'll fire Bush together, and have some fun along the way."
In one of the more brilliant comments about a segment of the media industry, Clear Channel Outdoor Chief Executive Officer Paul Meyer had this to say about the future prospects of outdoor advertising, "Until we're all flying around with backpacks, our business is going to be there."
Clear Channel is taking action following years of futuristic blather from the outdoor industry and has hired digital media guru and former AdSpace Networks President and CEO Michael Hudes to put all that blather into action. Hudes has been charged with placing existing technology into existing Clear Channel holdings, explore new technologies and determine appropriateness for Clear Channel and create partnerships with technology vendors who can help shift Clear Channels static signage to more efficient digital formats.
Much of the technology to create an advertising world similar to that seen in the Tom Cruise movie Minority Report exists today but implementing it is a long and costly venture. Clear Channel hopes Hudes is the man to make it happen.
The British, for years, have made fun of the U.S. for our ridiculous turn towards political correctness and lack of humor. Now, it seems, the British have become just like Americans now and can't even have any fun any more.
British Internet bank Egg sent an email newsletter out encouraging customers who have hit the negative category in their bank balance to skip a day of work, grab an Egg bank credit card, and spend, spend, spend. Newsletter copy reads, "Can't face the thought of work? Then throw a sickie and bed down for the day, where all you need to think about is how to pamper yourself next," and suggests this as a means to overcome financially induced depression.
The increasingly PC British Advertising and Standards Authority said, "The tone of the newsletter was irresponsible and could encourage recipients to incur debt at a time when they could least afford it." Egg bank cowered and agreed not to make similar statements in the future.
Is there no longer a place in the world we can depend on for dry wit and humor? If not from Britain, then where? Forget financially induced depression. This will lead to PC induce depression.
Bill beats Kwame. Chooses to work in Chicago building a Trump tower over the Sun Times building. Omarosa still looks like a liar. Donald learns how to read a teleprompter. Blah, blah, blah. It all starts again this Fall.
Read Oliver Willis's excellent summary and many reader comments over at his "Aprentice Watch" weblog.
We may never see another beer babe or bathroom humor beer commercial from a brewer again and we can blame (or thank) Janet Jackson. The King of Beers has decided it's time to tone down its commercials in response to the sudden increase in sensitivity to anything outside the perfect world of political correctness. Given the sad state of beer commercials, this may not be a bad thing in the long run. Some agencies just might be forced to actually be creative rather than make a horse fart or a dog bite a crotch.
Today marks the launch of Thalia's new magazine. Titled "Thalia," the magazine will target Latina girls with the usual topics such as beauty, fashion, celebtity gossip but carry an "inspirational" tone. The magazine is a joint venture between American Media Inc., Tommy Mottola and Thalia Sodi herself.
A recent survey on the hot topic of in-school advertising show opinions are sharply divided. While half say schools should be ad-free and half say it's OK, the study, by Harris Interactive/Kid Power Poll of Youth Marketers, found 64 percent think targeting kids in schools is "not very" or not at all" important yet 74 percent say in-school advertising is bound to increase.
It's the cash-strapped position of many schools that's the driving force behind schools considering the acceptance of advertising. School districts are being forced to reckon with faltering budgets and allowing the partiality of advertising in the door is one, albeit questionable, method of budget survival.
Opinions on the kinds of in-school adverting vary. For example, 84 percent believe sponsorship of sporting events is OK, 73 percent say school newspaper advertising is OK, 65 percent say corporate logos on school sports teams is OK. On the other hand, 69 percent say school bus advertising is not OK, 65 percent say text book cover advertising is not OK, 61 percent say lesson plan product integration is not OK and 54 percent say advertising in school event publications is not OK.
The debate over in-school advertising boils down to, like anything, whether it's done right or not. The ability of advertisers to "save" failing school curriculums with sponsorships is a positive but the execution of that sponsorship is the critical piece. The messaging has to be chosen and vetted very carefully.
Interep, a sales rep firm, has announced plans to sell combination buys across its radio and online properties. The firm claims radio and online work well together as the two media are commonly consumed in tandem. Interep sales reps will be trained to embrace and sell this new integrated offering and be tasked with selling directly to the client.
This end-run around the agency combined with the natural tendency of most media buyers to break up combos to suit their client's individual needs, makes this offering, while admirable, shaky at best.
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