As of today, I'm no longer working as Media Director at RDW Group. I won't go into the reasons why I'm not because it will just sound petty. It's actually a good thing. So, I am looking for a job. My background is on the advertising agency side in the media and account service areas. Also, over the last two years, I have been an avid blogger/journalist having launched Adrants as well as co-founding MarketingWonk and contributing to BizNetTravel.
I'd appreciate any help any of you might be able to give in terms of possible leads. I'm interested in both agency and client side work as well as blogging/journalism opportunities. I'm Boston-based but will consider any location. And yes, I will keep things going here at Adrants although I may need a day or two to get back in the mood. Thanks, in advance, for any help you can give.
My resume is here.
Christina Aguilera, Boy George and Linda Evangelista will replace Elton John, Mary J. Blige and Shirley Manson as the new faces of cosmetics company M.A.C. The three will appear in advertisements for M.A.C.'s Viva Glam campaign this spring. Cash from the Viva Glam line goes to AIDS charities. The latest campaign marks the 10th anniversary of the M.A.C. Aids Fund, which has raised more than $32 million for HIV victims.
Thrilled Boy George says, "I've been wearing make-up since I was 14-years-old. I feel it was about time I was rewarded." Hmm...
New York's MTA has deemed inappropriate, an ad featuring a condom-draped ad that the Gay Men's Health Crisis group wanted to place in subway stations and cars. The ads, of course, look like a penis which might have something to do with the MTA decision. Can't we just have fun in advertising? So many rules to follow....
�sk W�ppling of Adland recounts the story of a Swedish ad agency, Cole, Russel & Pryce, who dreamt up the idea to send a real lambs foot to its clients and prospects promoting the agency and its new website. The campaign consisted of two emails and a physical mailing. The first email, showing a picture of a cute lamb, asked recipients to visit the agency's website "for the sake of the lamb." The second email showed the lamb with one of its front hoofs cut off. Immediately following the second email, clients and prospect received a same day physical mailing containing a real lamb's foot.
While the campaign certainly drew attention to the agency, it didn't go over so well with big client, Vodaphone, who said the "campaign showed incredibly bad judgment" causing the agency to fire founder and Creative Director Olle Sj�d�n. Oops.
Visit Adland to see a picture of the poor, butchered lamb.
It's official. Nudity and porn are no longer something to be scared of or shoved under your pillow when Mom/Wife/Girlfriend walks in the bedroom. If Harvard University, the bastion of conservative higher education, can publish a nudie magazine, well then, it must be acceptable for the rest of the country.
It's true. Harvard University Committee on College Life has blessed the publication of a campus magazine called "H-Bomb" which will feature undergraduate women in nude layouts. Oh sure, there will be articles and stuff but we all know why the magazine will be bought.
Bringing attention to First Amendment rights, publishers Katherina Baldegg, and Camilla Hardy said, "It will provide comfortable, relaxed discussion that doesn't hold back and puts a lighter spin on something that shouldn't be a restricted or delicate topic at Harvard."
So what happens, as a Harvard student, when you go to class and there you are sitting next to the model you just "enjoyed" last night in the magazine? What do you say? How do you act? Will it be awkward? I need to know. Harvard student, please let me know.
Jeff Probst has been quoted as saying the Internet will be the death of shows like "Survivor" because secrets will be leaked killing suspense, the major reason these shows are watched. A while back, the two finalists of "Survivor All Stars" was leaked and reported on Andy Dehnart's realityblurred weblog. I read about it and quickly forgot the names. Don't follow that link if you don't want to know. Today, as I drove into work, a local Boston DJ apparently had the same info and read off the order in which contestants would be booted off the show.
I, as a fan of the show, quickly turned the radio down because I didn't want to know the information. That information is the entire reason behind the success of the show. If you know who wins, why watch? Unfortunately, I did not turn the radio down before I heard who will be leaving the show tonight and why. Don't worry, I'm not reporting it here. When I turned the radio back up, I also heard one of the names of the two finalists. I'm not reporting that here either. If you really want to know, I've put the names on a separate page here if you really must know.
Secrets have always been leaked about many things but when the entire premise of a show rests on not knowing the outcome, the decision as to whether to reveal who the show goes is a tough one. And, if you are a fan of the show or any other reality show, do you really want to know who wins? It's a dilemma and one that is only going to get worse as more and more secrets are leaked.
UPDATE: Thursday 8:54 PM EST - Jenna M. left. And it was sad. Her Mom died eight days later from cancer.
A woman places a classified ad to sell her Brother sewing machine but a typo results in an ad that reads, "Brother For Sale." Oops.
Stanley Tools has launched a new ad campaign for it Blackhawk by Proto line of tools. Hot, hunky men will be shown working their tools hard with headlines such as "Wives leave. Trucks break down. These tools are forever" and "Some days a good wrench is the only friend a man's got." Crank that Jack, Dude. Or is it Jack that Crank?
More than 1,000 advertising industry executives are expected to show up at the AAAA Media Conference in Orlando this week. Heated discussion is expected on the merits of television advertising when, in the face of successful, measurable online media programs, the viability of the medium will be called into question. There is too much focus on mass media as an advertising vehicle says Procter and Gamble's CMO Jim Stengel and with ad clutter, fickle audiences and drops in viewership, television executives have their work cut out for them if they want the medium to move successfully into the future.
It's not suprising in this heightened world of product placement that a consumer complained about seeing a Total Corn Flakes cereal box on a segment of the Total-sponsored CNN "American Morning" newscast. While Total Corn Flakes parent company General Mills has a sponsorship agreement with CNN that includes various forms of advertising, no product placement were planned. The viewer saw it as a crossing of the editorial/advertising wall. Both General Mills and CNN claims the placement was not planned and that a guest on the show brought the Total box as part of a cooking segment.
Now that product placement is rampant, it seems that even innocent on-air/in-movie product appearances will automatically be dubbed paid placements when, in fact, they may not be.
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