Trump's 'Apprentice' Premiere Garners Healthy Viewership

The so called "smart reality series," "The Apprentice, in which 16 people who actually have a brain and compete to win a $250K per year job running a Trump company, drew healthy numbers for its premiere on Thursday. The show was watched by 18.5 million viewers according to Nielsen television ratings. It succeeded in crushing the "Prime Time Thursday" interview with Pete Rose but couldn't topple CSI which was watched by 27.5 million.

Radar Magazine Off to Tough Start

Radar Magazine was supposed to the next hot gossip (excuse me, literary) magazine. Founder Maer Roshan put out two issues and has since not published another. Gawker has the tale of a subscriber who woke up one day eight months after subscribing and realized he hadn't receive a single issue.

Home Theater Magazine Says Speakers Are Sexy

One the cover of the February issue of Home Theater Magazine is the headline, "85+ Sexy Speakers for Plasma (TVs)." Granted, every other magazine is throwing some hot guy or girl on their cover or writing some double-entendre but sexy speakers? Do they think readers will look at or listen to these speakers and get so sexually aroused that they work themselves up to the point of no return and afterwards go buy the speakers instead of having the proverbial post-coital cigarette? Anyways, what exactly is a sexy speaker?

Mandy Moore to Increase Male Readership of Women's Magazines

Much to the distress of men across the globe, Mandy Moore says she will never pose for men's magazines such as Maxim of FHM. However, Moore is happy to pose for women's magazine much to the glee of publishers who are greatly in need of increasing their circulations to justify their overpriced ad pages to advertisers.

Readership of men and newstand sales to men of the latest issue of Cosmopolitan featuring Moore on the cover is sure to have skyrocketed. If women's magazine are the only place guys will get to see more Moore, publishers are in for a big shift in the male/female ratio of their audience.

Strange statement by Moore, though, considering this picture has the Maxim logo on it.

'The Simple Life' Airs Reunion Show

After creeping Altus residents out with there celebu-antics, Paris Hilton and Nicole Ritchie are headed back to Arkansas for "The Simple Life Reunion." The town hall meeting style show, airing January 13 on FOX, will be hosted by Leeza Gibbons and a crowd of 300 (basically, the entire town) will get to pummel the two with questions.

Monster and Yahoo Launch New Campaigns

Amy Corr, in her weekly Mediapost Out to Launch column reviews new campaign from Yahoo Personals which uses members in the campaign and Monster which is celebrating its 10-year anniversary. Also reviewed are campaign from Travelocity, Outback Steakhouse, Grey Goose and a political campaign for presidential candidate Dennis Kucinich. As to the latter, he needs campaign. Has anyone heard of him?

Tony Pierce Reviews Premiere Episode of MTV's 'Real World'

Wondering what life was like before MTV and claiming to be old enough to know, Tony Pierce gives his rendition of a review for MTV's "Real World San Diego." There's talk of hot chics loving big dumb guys, the "ginormously fake tittied 22 year old bartop dancer, Robin, Brad "telling his new roommates that he has an eight inch penis," Jaime "a hot little Korean girl" and Cameran's "sweet ass high in the air in her tight jeans."

That's all I need to watch this show again after having given up on it for years.

Thongs and Playboy Baby T's Gen Y's Answer to Expressing Sexuality

While some might think it horrifying to see a 12 or thirteen year old girl wearing a thong or other tantalizing clothing, it is a trend reaching its peak with Tweens and Gen Y. Alison Pollet and Page Hurwitz of The Nation write about this proliferation of sexuality into ever-younger age groups. The biggest concern is whether it's just an innocent expression of budding sexuality or a spiral downward into an abyss of a culture gone mad with sex.

Marketers, ever the ones to latch onto a trend, have not let this one slip past. Everything from Hot Topic, a sexy teen apparel store to "Thirteen," a movie about the hypersexualized teen-girl consumer marketplace to music videos bordering on porn center on the appeal of this adolescent fascination with sexuality.

The debate rages on whether this is a good thing or a dance with the devil. It may all be moot because as soon as a trend is a trend, those living the trend will cast it off faster than the duration of a teenage boy's first sexual encounter. And the fact that Oprah had mom's get stripper makeovers on her show this past November would be enough to make any daughter rebel and return to Victorian era, full body coverage.

U.K Based Mother Ad Agency Wins McDonald's Chipotle Creative Work

Mother, a very well known and successful U.K. based ad agency opened a New York office a short time ago and has landed creative work for McDonald's Chipotle, a "fast-casual" Mexican restaurant chain. Madison Avenue insiders wonder whether or not Mother's decidedly cheeky tone will work here is the States. I'd venture to say that American advertising is due for a swift kick in the ass and Mother seems quite capable of delivering.

Donald Trump's 'The Apprentice' Launches Tonight

Don't Miss the "big, tacky, horror-haired but reassuring 80's daddy icon" (as described by Choire Sicha of Gawker), Donald Trump on tonight's launch of "The
Apprentice." In the show, "16 candidates from all walks of life, including both Ivy League MBA graduates and street entrepreneurs with no college education, will endure rigorous selection as they are tested for their intelligence, chutzpah and street-smarts." The show airs tinight at 8:30 PM on NBC. Reality Blurred gives the lowdown.