Suggestions for the new TNN:
- John Singleton TV.
- The New New TNN.
- The Only Basic Cable Network Guaranteed To Draw More Women Than Men, Just Because They Appreciate The Irony Of Watching A Network That Is Supposedly Only For Men Network.
- The We Promise You'll Never Have To Sit Through Another Agonizing Made-For-Lifetime Movie Here Network.
- The I Can't Believe We Have Pamela Anderson In THREE Series Network.
- The Last Chance For Kelsey Grammer To Break Out Of A Quarter-Century Of Typecasting Network.
- The All Star Trek, All The Time Network.
- The Burp & Fart Jokes Network.
- The Don't Let Your Kids Watch This Cartoon Network.
- The Testosterone Network.
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Back on June 2, TiVo announced a new service that can measure ad-skippage. Since television advertising began, the primary metric for determining where to advertise and how much to charge has been viewership: Based on surveys, how many people watch the show. Or at least claim they do.
Now TiVo can measure What really matters to advertisers. Advertisers really don't care who watches the show but who watches their ad. Unfortunately, to date, advertisers have had to extrapolate from data showing who watches they show and assume that their ad is also being watched as well.
Some of the latest findings out a big whole in that line of thinking and it's going to be a big scare for those in the ad business.
For one, a program's rating -- the number of people saying they watched a TV show at a given time -- appears to have an inverse relationship with the proportion of ads viewed. On April 11, 2002, ABC's popular TV drama The Practice drew a TiVo rating of 8.9, meaning 8.9% of TiVo owners watched the show live or recorded it and watched it later. But those viewers watched just 30% of the ads shown. Meanwhile, quiz show The Weakest Link, drew a rating of 0.9, but viewers watched 78% of the commercials. TV news magazine 60 Minutes got only a 2.2 rating, but its viewers sat through 73% of the ads.
So why pay a premium price for a television show where it can be proven that only 30% will watch your ad?
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On June 25, it was announced there will an additional Superbowl come this football season. 'Lingerie Bowl 2004' will be a pay per view event aired during halftime of the 2004 Super Bowl broadcast on February 1, 2004. Good thing. Most Superbowl halftime shows suck. This should be much more interesting.
The event will feature two teams of models in custom lingerie taking part in a 7 on 7 tackle football game. Nikki Ziering will be the quarterback of Team Dream and Angie Everheart will be quarterback of Team Euphoria.
This outta be good. Thanks to Apechild for finding this one.
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In the Publishing world, there are titans and then....there is Hilary Clinton. See how Hilary dukes it out with Harry Potter here for the publishing limelight.
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Bonnie Fuller, who joined Wenner Media in March 2002 and revitalized 'Us Weekly' has stepped down as Editor in Chief. In her tenure, the magazine's paid circulation grew 18.5% and single copy sales rose 55.2%.
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Not surprisingly, tweens are tired of Britney. Tired of her short shirts and sexy look. Hard to believe but it is true. Tweens are shifting to new idols.
"Tweens began to realize that she's too commercial, not to mention too sexually charged," said Alicia Kolski, vice president of Amp Insights, the tween research arm of Alloy Marketing and Promotions. "Tweens are listening to artists for their talent or skill more so than for what they wear."
So who will take her place? It looks like the trend is towards the more wholesome look of the Olsen Twins and Hilary Duff. Although if the Olsen twins want to keep their wholesome images, they'll have to stop letting their thongs pop out.
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Regarding the post below entitled, "Andy Bourland Buys MarketingFix", a new placeholder site is up at www.up2speed.com. You can go there and sign up for the daily newsletter that will begin publishing shortly after July 1 when Up2Speed officially launches. The focus of Up2Speed is online marketing news and resources. Check it out if you have an interest in that area.
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As some of you know, I am involved with another site called MarketingFix. It is a "thin-media" venture focused on Internet marketing I launched back in October with Rick Bruner, Olivier Travers, John Engler, and Robert Loch.
MarketingFix's tagline is "independent marketing news...until we sell out". Well, we did. And we sold out to a very well known gentleman in the Internet community, Andy Bourland, co-founder of Clickz. We are very pleased with the deal and look forward to the official launch of the new entity on July 1.
The new company will be called Up2Speed (not live yet) and will continue to offer coverage of internet marketing news but with a whole host of added features and services. You can read more about the deal here on MarketingFix in a post by Rick Bruner and here on Bourland.com directly from the mouth of our new boss.
Oh, there's also a little scandal going on about how we got scooped too. All very interesting. See you July 1 over at Up2Speed.
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The U.K. Ad Watchdog has banned a dance company's ad campaign due to complaints. It was banned not because the dancers in the ad are nude but because they are not nude when they perform. People expected to see nude dancer as advertised and are calling the campaign misleading "because the images did not resemble the actual performance".
You can't win either way, I guess.
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After PETA gave Alexander a tour of the so-called horrible conditions under which KFC raises their chickens, Alexander was, himself, horrified. Although he told KFC "I am Your Ally", KFC decided to dump him as spokesman citing the lame reasoning that they need to go in a different creative direction.
Yes, it would be hard for any spokesperson to be convincing in an ad campaign once they have seen all those supposedly headless chickens running around in their own excrement.
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