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Advertising the Ups and Downs of Panties Here's an interesting commercial for the always intruiging piece of clothing: women's panties. In this spot, the importance of choosing panties that fit the right way becomes very important for these women. Not that you'd actually be alive at the end of this particular commercial to care. Thanks to TTR2 for finding this one. Click the picture to view.
Totally Off The Record: Bitch About Your Job Totally Off the Record is a web site you can visit to anonymously bitch about your job or tell funny stories about it. From the site's About page: "It's a virtual water cooler where people doing the same jobs as you come to share, and share in, the Outrageous, Too Funny, Embarrassing and Feel Good stories (and for some jobs Celebrities) that happen to us all while at work." There, of course, is a section for advertising and I know you all have plenty of stories to tell. So, go to the site, read some of the stories and then add your own. It's fun. Share your experiences and miseries with the rest of us. Think of it as therapy. Starcom Mediavest Launches Online Gaming Division Always thinking ahead, my former employer Starcom Mediavest (SMG), has launched a new division called Play. Play will specialize in helping SMG clients master the $10 billion consumer gaming market. The unit claims to be the first of its kind to focus specifically on leveraging videogames and the gaming industry as consumer contact channels. That's SMG language for media outlets. Play will be led by marketing specialists and long-time gaming enthusiasts, Tim Harris and PJ MacGregor, who bring a unique combination of SMG's consumer contact expertise and 30 years of gaming experience to the division. "We plan to innovate and advocate the effectiveness of the videogame industry as a viable, measurable communications medium," said Harris, vice president and director of Play. "As marketing practitioners and gamers, we're excited to capitalize on videogame contents and formats to convey our clients' branding messages to a massive and influential consumer audience." It nice to see the big boys get into the advergaming business. At a minimum, it will at least make these emerging advertising channels more visible to large consumer packaged goods clients driving much needed ad dollars into these developing channels of communication. Check Play out here. There's a New Hunk For Brawny Paper Towels According to a New York Times article, Publicis Groupe's Fallon of New York has created a new campaign for Brawny that will air as soon as this weekend and feature a new set of Brawny hunks. The commercials portray the men as doting husbands that clean up after themselves...with Brawny towels, of course. The campaign will be supported by a $10 million media buy, most of which will be spent on television. TNN's Spike TV Gets Spiked By Spike What's with all the Spikes? Viacom has renamed the TNN network calling it Spike TV. Director, Spike Lee didn't like that and sued Viacom and won a preliminary injunction against Viacom. With the new TNN set to launch Monday, Viacom will have to scramble to overturn that ruling or rename the network. "You can't take the name Spike TV when you have a person like Spike Lee who is such an important part of television and film. When you talk to people, across the board they think of Spike Lee when you talk about Spike TV," said Lee's lawyer, Johnnie L. Cochran Jr.  Viacom bites back. "We are seeking an immediate stay of the court's order, pending appeal. We respectfully disagree with the court's judgment, which we believe is not supported by the law or the evidence." I guess we'll know the outcome by Monday.
Soft Target AdvertisingRod Harris, president and CEO of TruckAds, coins the term "Soft Target Advertising". Briefly, he describes this as a form on non-invasive advertising. Those targeted are not forced to view the ad. It is just there for them to se if they choose to see it. A sort of polite advertising if you will. If there is such a thing. Most forms of out of home advertising would fall into this category. Of course, being the president of TruckAds, truckside advertising is, of course the best form of "soft target advertising" :-) The Ten Lowest Moments in AdvertisingAdWeek takes a look back over the past decade at the ten most tasteless, offensive, and humorless ads. Who's tops on the list? Calvin Klein for its 1995 spot that featured pre-tens in underwear that bordered on kiddy porn. Other companies making the list include Nike, Kenneth Cole, Benetton, Midas, Toyota, and Sony. Check it out here. Is Integration Dead?For years, even in the face of media unbundling, the advertising industry has been selling the notion of the one-stop-shop integrated approach to handling a client's advertising business. However, a new study out by Ballester Consulting states 81% of advertisers ackowledge their agency's integrated serices but prefer to unbundle their business to best of breed experts. Also, "only" 43% of those surveyed felt an agency's integrated services are "very important". [via Ad Age] Radar Magazine Launches Second Issue and Trolls For AdvertisersWill Leitch, managing editor of Black Table interviews Maer Roshan, publisher of the new Radar Magazine. Roshan discusses the explosion of publicity surrounding the magazine's launch, his editorial approach, where Tina went wrong with 'Talk', his readers, and most importantly, that Elizabeth Spiers (I now know that's "spy-ers", not "speers" as in Britney...sorry I had it wrong, Elizabeth) of Gawker will become a regular contributor. Now, that alone is worth reading every issue of Radar! Excerpt: Black Table: You were recently in Milan, "trolling for advertisers," as you said. Are you still fundraising? Who you going after? Do you have a magic number of cash you're trying to raise? We've heard Harvey Weinstein is an investor. Is that true? If it is, dude, what's with his skin? Maer Roshan: I trolled pretty successfully, I guess. We came home with lots of new advertisers, and we're continuing to make steady progress on fundraising as well. In our first round we raised more than $1.5 million, at a time when squeezing money out of investors was as difficult as finding a three-syllable word in Lucky. We estimate that we'll need $10 million or so to take the magazine to profitability. It certainly won't be easy, but our launch issue was very successful, and the economy seems finally to be going our way, and there are lots of smart people helping out and lots of interest from intriguing quarters, so I'm feeling pretty confident. But who is this Harvey you speak of? ReplayTV Removes Ad Skipping FeatureUnder pressure to survive after emerging from bankruptcy, ReplayTV has decided to bow to the wims of big media. In their latest version of the personal video recorder, the ad skipping and send a program to a friend features will be removed. But, will they really be removed or just "turned off" and how long before a hack is circulating around the web that will again enable the ad skipping function as there now is for TiVo? [via NYT (sub req)] 
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