One thing is a certainty in advertising. Beer and sexy women go hand in hand. What is there really to say about beer? It has bubbles? It makes you drunk? Of course not. It makes you (men) a sexually powerful, deleriously desireable hottie for the babes to drool over while they cater to your every sexual need. That's what beer does. So here's another beer commericial in this great tradition. This time, it's from Molson promoting the new "super-premium" A Marca Bavaria beer, an import from Brazil. Like the spots we have seen from Miller, this one featues a barely dressed female catering to the dreams and fantasies of grown men.
In this particular spot, we have two guys sitting on a beach. One pulls a beer out of a cooler and magically, a beer babe emerges from the sea wearing a very tiny string thong bikini, water dripping off her body in that beer commercial way. As the guy moves the bottle, he realizes that the beer babe moves with it. He spins the bottle around and she spins around giving him full view of her perfect ass in nothing but a thong. He tips the beer sideways and she gets down on all fours. And, now that he realizes he has total control over his fantasy babe, he begins to peel the label of the beer bottle off. And what do you think the beer babe starts to take of? You'll just have to watch the spot to find out.
 Predictably, women are complaining. "I'm sure Molson will say they're attempting humour, because in the end the woman doesn't actually do it, but that final shot doesn't take away from all the stereotypical images we've already seen. The guys are actually pulling strings for her to take off her clothes for their enjoyment," said Melanie Cishecki, executive director of MediaWatch, a Canadian organization working to reduce sexism in the media.
Call it sexist for portraying women as mere sexual objects for men's fantasies. But it is also stereotypical of men making guys look dumb and stupid, thinking about women and sex all the time. Thinking about women and sex all the time? Wait, that's not a stereotype, is it? View the spot here. (Click the TV image on the lower left) [via Montreal Gazette via Ad-Rag]
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See more Hummer ads here.
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We saw a lot of this during Reagan's tenure. The staged event's. The produced appearances. It is happening all over again with Bush II with an even more staged approach. From the huge stadium lights brought in to illuminate the Statue of Liberty during ther President's September 11 anniversary speach to the highly staged "top gun" landing aboard the Abraham Lincoln for his Iraq "mission accomplished speech.
The White House now "produces" the President's appearances as if they were television shows and it is former television producers who are doing so. There's former ABC producer, Scott Sforza, There's former NBC cameraman, Bob DeServi. And there's former Fox News producer. Greg Jenkins. And so it seems, the president is just a TV show. When do they start selling sponsorships? [via New York Times]
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A new, all SARS cable channel is launching in Singapore to offer information on the desease. The channel will broadcast from Noon to Midnight. Any advertisers out there want to sponsor this?
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This Monday, MuchMusic, the cable music channel, will relaunch itself as Fuse. It's advertising slogan, "Where's the M in emptee-vee?" takes a direct swipe at competitor, MTV.
Fuse has also purchased a Times Square billboard just outside Viacom's (MTV parent) as well as telephone kiosks and 2 million coffee cups to be distributed around town.
MTV is not thrilled about the campaign but, oddly, parent company Viacom will make money off the Fuse campaign since Viacom owns the billboard and the kiosks that carry the competitors message.
Just like this sites tagline says, "...the Oddities of Advertising"
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Susannah Breslin, blog buddy, and amazon babe behind The Reverse Cowgirl Blog has launched a fundraising campaign for her yet to be published book called, "You're A Bad Man, Aren't You?" The book will contain a dozen or so short stories focusing the same subject matter of her site. Sex. In her own words:
"In this tome, everyday folks and wayward travelers find themselves inhabiting a world in which sex reigns supreme. A woman falls in love with a man who is in love with a mannequin. A boyfriend confuses his current girlfriend with his childhood pet dog. A girl dates a guy in possession of one too many sex dolls. And, there's more. It's not porn. It's not erotica. It does have a lot of weird sex in it, though."
So she's looking to raise money and offering several intruiging sponsorship level including "The Literary Sugar Daddy", "The Scoundrel of Smut", and "The Decadent Dabbler."
So, do your blog worthy best. Visit her site. Decide if you want to support this publishing effort and make a blogger happy.
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What would the advertising world be like if what we saw in ads was the absolute true? First, it wouldn't be any fun. Second...well that's a topic for a different post. So when you have a movie to promote and your star ain't got booty, what do you do? You give her booty and that's the movie poster people want to see. Here's how she really looks:
and here's the poster that will be the ad:
Note the added curvature.
Movie Site: From Justin to Kelly. Thanks to Reverse Cowgirl for this.
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Jennifer Lopez will be behind several new dramas and variety shows for the Spanish speaking Telemundo network.
"I see this opportunity as a way to connect to the Spanish-speaking audience in a different and more profound way than has been done in the past," Lopez said in a statement. "I want to tell the stories of Latinos who grow up here and live the American Dream." [via NY Post]
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Along the lines of the Kate Winslet/GQ photomanipulation mini-scandal, Jennifer Anniston is freaking out about having a big head. Isn't her head big, anyway?
"Look at the picture -- the head is a lot larger than the body," say her publicist, Steven Huvane.
Anniston claims her current photo on the cover of Redbook magazine was compiled from several file photos, was heavily doctored, and was not authorized by her. She is considering legal action and says she will no longer pose for the magazine. That could be a big problem since Anniston is currently the biggest cover draw driving up the newstand sales of any magazine she appears on. I don't know why. She really isn't that particulary beautiful.
That aside, the magazine claims the photo is legit and was taken during her tour for her 2002 film, "The Good Girl". The magazine also claims, "the only things that were altered in the cover photo were the color of her shirt and the length of her hair, very slightly, in order to reflect her current length."
Anniston doesn't buy that explanation and goes further claiming some of the body parts in the photo are not even her own. This issue is on newstands now. Check it out for yourself. [via MediaLife]
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Here's the top ten shows from last week as ranked by Nielsen:
- CSI (CBS), 15.9/24, 16.9 million.
- ER (NBC), 14.5/23, 15.4 million.
- American Idol - Tuesday (Fox), 13.2/21, 14 million.
- American Idol - Wednesday (Fox), 13.1/21, 13.9 million.
- Everybody Loves Raymond (CBS), 13/19, 13.8 million.
- Friends (NBC), 12.8/21, 13.6 million.
- Friends Special Repeat (NBC), 12.5/20, 13.3 million.
- Survivor: Amazon Finale (CBS), 11.8/19, 12.6 million.
- Law & Order (NBC), 11.6/19, 12.3 million.
- Survivor: Amazon (CBS), 11.4/19, 12.1 million.
Some more anlysis here from MediaPost.
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