On Vacation
Until Tuesday...
--------
|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Oops...Forgot to Proofread ThisA rather "incomplete" ad for a content management piece of software:
IM as a Marketing ToolA great article on the use of IM in customer management from marketingsherpa:
The Old Intergration ConundrumIntegration, integration, integration... You've heard the mantra over and over from hundreds of agencies. The pontifications about media neutral approaches and free thinking creative approaches. What happens after the pitch. Every agency executive goes back to the office to figure out how his or her department can get the most action despite what is right for the client. Integration as we know it today is simply this: All your marketing efforts are integrated across all of an agency's disciplinary areas. For agencies, integration is great...as long as it's all about advertising. Jeff Jaffe writing for iMedia Connection gets into this subject far more intelligently then I can:
Most of my career has been spent in the area of media and I always thought I fully understood integration since I never really cared whether the solution included media or not. Jeff's line of thinking goes far beyond that primitive thought of mine. It makes perfect sense and it is very achievable. We just have some very old and very entrenched modes of agency think to get past.
Yes, You Can Afford to Build Your Brand!I must admit that I was part of that wonderful dot com marketing era where obscene budgets were the norm and full page placement in the Wall Street Journal were aplenty. Market research? Who needs its? We have plenty of money to target everybody. Well...so much for that. What do you do now with that $10 marketing budget? Lots, according to Martin Lindstrom writing for Clickz's Brand Marketing Newsletter. In his articles he rallies behind the basics. And one of my favorites has always been the Yellow Pages. The Yellow Pages you say? How can I build a brand in the Yellow Pages? It's all about being accessible. Read on: Big Brand, Zero Bucks Cheap? How can you establish a dream brand if you're not equipped with a wallet as heavy as Coca-Cola's and a communications network as expansive as AOL Time Warner's? There are plenty of things you can do that don't cost a fortune. This line of thinking is key to helping your brand grow and survive these days. Hey, it's not sexy, but the unemployment lines are long enough these days. -------- CMGI Loses StadiumWell...it was nice while it lasted. Poor CMGI, the once strong Internet giant must now step down and yield to a stodgy old razaor company called Gillette. It's about time. Did we really want to call the new Patriots stadium CMGI field? I could never get used to it. While I actually hate branded stadium names like the Tweeter Center and Fleet Center in Boston, the Gillette name is far more comfortable in my mind. I just hope Fenway Park stays Fenway Park when and if it is ever actually re-built. (We do things VERY slowly here in Boston)
BlogrollingPlease excuse the changes in the navbars to the right and the left. I am converting all my links to Blogrolling. MUCH easier! We Are a Fickle BunchWe always knew that America had a collective short term memory span of 3-6 months max. Well it is now born out with our relationship with the news media. On 9/11 and thereafter, we came to love a cherish our media and had no complaint as to how they fed us our daily dose of news. We are now back to our old cynical selves looking down our noses at the likes of MSNBC, 20/20, NPR, etc. From the Washington Times. Study says begrudging media is back on track -- The Washington Times The honeymoon is over. America is once again annoyed with its media, according to a new Pew Research Center survey released yesterday. I guess we just love to complain.
Surfers Will PayIt's nice to see that there is enough value on the web today that people will pay for it. That is exactly why is happening according to a study done by the Online Publishers Association and reported in eMarketer. This is good news. What is paid for is perceived to have higher value for the user. Why else would they pay? Business content, by far, is the highest paid category in this study. Perhaps because those subscribers are expensing the cost to their employer as part of their job requirement.
Perhaps there is some hope, after all, for a subscription based model of survival. The Wall Street Journal has succeeded on line. It's nice to see other models work as well.
Japanese Lead AgainLeave it to the Japanese to stealthily lead the way in yet another area of business. Early adopters of 3G wireless technology, they have also jumped on the video phone band wagon as well with 5 million units sold already. Just wait, now all of you SMS chatters will have to put your clothes on! 
|
|
