Hmm...Maybe Telemarketers Do Have A Purpose

From MediaPost's Real Media Riffs:

Was He Served An Absolut Vodka Ad With That Call? According to Reuters, a hiker stranded in an Andes mountains blizzard escaped death thanks to a timely call from a telemarketer. Leonardo Diaz, on a hike in late May, was stuck above 12,500 feet in the mountains when he tried calling out on his cell phone but found that his pre-paid minutes had run out. Diaz remained in the storm for 24 hours, slowly freezing to death, when his cell phone rang. It was a Bell South telemarketer calling to ask whether Diaz wanted to buy more pre-paid minutes.
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by Steve Hall    Jul- 5-02    




What's Next? MaxUniverse?

In the ongoing worldwide consolidation trend that will net out with only one company in each industry, Doubleclick and L90 further come together. Read about it at MediaPost
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by Steve Hall    Jul- 1-02    




Media Research

Center for Media Research is a great place for media and audience research blips.
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by Steve Hall    Jul- 1-02    




How Repositioning Should Really Be Done

From my favorite web site, AdWeak:

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by Steve Hall    Jul- 1-02    




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