The Somewhat Disturbing Effect of Advertising

My son, who is 5, has taken to watching Discovery or National Geographic channel with his Mother some nights when we are both too lazy to read him a story. (Damn, TV for the creation of many lazy ass habits) So it's fun to hear him re-cap what he has seen. He has this amazing memory where he can recite almost word for word what he has heard on TV. The funny thing is, it's not the shows content he is reciting, it is the commercials. So what do I get?

"One whale, one ship, the exciting story of Moby Dick. On Discovery from 1-3PM today!"

"Is your back sore? Do you have pain in the morning? Do you wish your bed was more comfortable? Well...you need the CraftMatic Adjustable bed. Buy one now and get this handy wood chipper valued at $99. But, it's free with your purchase of a Craftmatic Adjustable bed!"

I'm serious, he recites this stuff word for word. What will it be next? "Help. I've fallen and I can't get up!" Daddy, your gonna need this when you get old!

Or later in life, "Dad! I can get these 12 CDs for only 3 cents! Come on, can I sign up?" Yea sure kid, and wait until they tell you have to buy "only" 4 CDs at $75 a piece to to get those 12 CDs.


--------

by Steve Hall    May- 1-02    




Goodbye Jay

Never really new the guy but he was a big name in the ad biz. There a story in Adweek about it.

Many other stories on Google.
--------

by Steve Hall    Apr-29-02    




Get A Clue Dad!

"Scott and Sheri were high-school sweethearts who married young, raised a family, and immersed themselves in school and community activities. Despite a divorce, they continued to share the same goals for their four teenaged children - until Scott got hooked on the drug ecstasy."

This recent HBO "America Undercover" series explores the downfall of a family because a clueless hick of a Dad refuses to grow up and act his age. He actually lets his 13 year old son roll on E. Give me a fuckin break! Is our society that fucked up? Yes, I guess it is. If it wasn't, we wouldn't have kids killing kids in highschool, or teachers having to act as babysitters with no authority. How the hell did we end up here? Hey/ I love rave music. Yes, I am too old to actually want to go to one but I do like the music. When the hell are people going to learn what behavior is appropriate at a particular stage in life. And don't you freeloving, everything is OK, negotiate with your kids failures as parents tell me I am "hindering a child's exploration of growth" or some shit like that. Kids should be kids. Adults should be adults. There is a line. You can't be your kids friend. They have plenty of those. You need to step up and be their parent and do things it takes to stop the shit we now have ourselves in.

Hey, believe it or not, I am liberal in some respects and do understand the need to communicate with your children and really hear what they are saying but I do think a return to the days where kids are kids and grownups are grownups. And fuck all this crap about parents trying to be all hip and cool and down with their kids.

I mean come the FUCK on!

Actually, the documentary had a fairly happy ending. For most the kids at least.

--------

by Steve Hall    Apr-28-02