Landing page optimization: Using data, hypotheses & tests for more conversions
Your landing page is there, but the desired success is missing?
Then it is probably time that you take care of the landing page optimization.
But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.
But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.