Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.
With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.
Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the iMeet Central blog.
As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday's Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches.
Adknowledge's TriVu media took it upon themselves to crunch the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz".
To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. The analysis takes into account views, likes, dislikes, subscriptions and sentiment.
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