These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign
Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.
