Cannes Lions Announces Final Juries: Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile, PR

The Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.

The Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile and PR juries will be made up as follows:

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Ad Stunt Proves Humans Don't Give A Shit

Normally, advertising loves to highlight the wonders of the human race portraying it as if we were all as giving and caring as the biblical Jesus. Alas, it appears we just don't give a shit. Or at least most of the people in this Russian ad stunt for an orphanage.

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ROOBand Introduces World's First Analog Wearable Fitness Tracker

With the increased focus on capturing data while running, RooBand CEO Frank Hammond thinks we've taken the fun out of running. In an effort to bring back the joy, Hammond is unveiling the RooBand, the world's first analog wearable fitness tracker.

So how does it work? As described on the product's Indiegogo page, the ROOband is in direct contact with your your skin. When running, your body will start to emit "effort," commonly called "sweat." Your effort will be absorbed by the Rooband. Then, after each session, you can squeeze the ROOband to output your effort, allowing you to measure your progress with an easily quantifiable result.

No, really. It's that simple.

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ADC Announces Broadcast Advertising, Interactive, Motion Awards

Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC Festival of Art + Craft in Advertising and Design at the New World Center in Miami Beach.

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This Babe's Enormous Booty Will Make You Buy A Volkswagen

Touting its new 360 degree area view camera and the importance of having more than one angle of view, Volkswagen is out with a DDB Barcelona-created print campaign that plays visual tricks on your eyes. In a series of ads, we see some very strange things like a baby with a man's head, a woman with a dog's head, a baby with giant legs and a baby with a big 'ol bikini-clad booty.

Of course, upon further inspection, you realize you aren't looking at pictures of some freakish human being, rather we-ll conceived camera angles that play tricks on your eyes.

All of which is analogous to the fact VW's "mirror" technology won't have you seeing freaky things when you look in the rear view mirror.

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