7 Ways Marketers Can Use Mobile to Tap Into People's 'Digital Home on the Range'
In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our lives is evident from a mobile device users' utter panic if their phone is misplaced or stolen: The loss creates the same physiological and psychological symptoms once reserved for a traumatic event like a home burglary -- a sense of disorientation and alienation from what they hold dear as well as profound separation anxiety.
