And Meryl Streep gushes, "Oh I've never tweeted before!"
Hundreds of thousands of retweets and it broke Twitter.
Within 30 minutes, Ellen's tweet bested Barack Obama's Four more years tweet.
The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), it seems the backlash is now in full swing.
Several years ago (maybe 2010) when I saw Pepsi erect that gigantic playground and CNN take over that restaurant, I knew the quaint geek-fest days of SXSW where over and we were in for a very different SXSW. But even then, SXSW was still an orgasm of epic digital awesomeness.
more »
