Hey brother from another mother, blog that's way more popular than Adrants but wasn't when it started, dude who gets to write about advertising from the coast of Maine, friends who aren't all uppity like the folks over at Ad Age...hey!
Don't go calling Anna Kendrick not beer commercial hot! Seriously. She's way hotter! How could you possibly not see that! Good God, the girl has a smile that makes us weak in the knees! And she should totally do a beer commercial so she won't have to "stuff indie cred down a male stripper's g-string."
We'd offer her a gig here at Adrants but, yea, you can't stuff ad blog cred down a male stripper's g-string either.
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As the age old saying goes, you only get one chance at a first impression and when it comes to online marketing, your landing page is often times that first impression. It's your opportunity to tell customers about your product or service and convince them that it's the best one on the market.
If you are able to create and maintain a great landing page, there's no telling how far your business could take you, so with that in mind, here are our five best tips for creating an outstanding landing page.
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When our dear friend Shannon Stephaniuk from glossy sent us this video, directed by Leblanc + Cudmore who just signed with Revolver Films, for Timber Timbre's Hot Dreams, we had to whip out the Oban, light up a cigar and pretend we were at a very elegant strip club. Because, where we live, there are no elegant strips clubs so we had to use out imagination.
Thanks for distracting us and filling our head with dirty thoughts, Shannon!
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We've hooked up with Pavone's SpotBowl, a Super Bowl ad poll site that's been doing its thing since 2004. It'll be home to all things Super Bowl and it's where you should be at this Sunday night.
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Every year, the Super Bowl showcases the top two professional football teams and determines bragging rights for the year. But as compelling as the latest matchup is, it's not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It's the one time of year commercials get nearly as much attention as the main event. There's a trend toward longer-form ads to help brands capitalize on all that attention. But are brands and advertisers doing everything they can to capture viewer data and generate ROI from the big game?
As we know from past Super Bowls, advertisers are willing to pay a lot for the privilege of airing their messages at a time when they're practically guaranteed to generate buzz. This year, a 30-second spot reportedly sells for around $4 million. Despite the hefty price tag, the trend toward even more pricey longer-form ads with a narrative theme will continue this year, following up on the highly acclaimed story-telling ads aired during recent Super Bowls.
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In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:
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Jessica Simpson, spokesperson and avid customer of Weight Watchers, is out with a new campaign for her 2014 Jessica Simpson Collection. In the campaign, she sports a form fitting one piece bathing suit, a sundress and a sweater.
And that's all for today's pointless celebrity piece.
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When you know something is going to end badly you watch with a high degree of dread and, in this particular case, wonder just how the kids in this Australian Learn For Life Stay-In-School PSA, created by Perth production firm Henry & Aaron, are going to meet their demise. There in a VW bus. Will they crash? There at the ocean. Will it be a shark?
No. Not even close. It will be worse. Much, much worse.
UPDATE: Great. And now it's probably fake. Just a promotion for the video's creators.
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Dressed as referees, a collection of women traveling around Manhattan in a Westwood One radio bus are hopping out, blowing their whistles and crying penalty when they see smokers out in the cold taking a drag. And their offering free samples of NJoy e-cigs.
But, really, what's the point of this stunt? That you can smoke e-cigs inside out of the cold? Not after exiting New York City Mayor Bloomberg, on his last day in office, signed a bill that making smoking e-cigs inside just as bad as smoking real cigarettes inside, right?
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