This year's Volkswagen Super Bowl commercial icreated by Argonaut is particularly relevant to me since I own a VW. And very old VW. A 1999 VW Passat. With 202,000 miles on it. So when I watched this "It's A Wonderful Life"-inspired commercial in which a dad tells his daughter that a German engineer gets his wings every time a VW hits 100,000 miles, I was like, hey, what about when a VW hits 200,000?
Thankfully the wise ass daughter replied, "Yea, dad. And I'm sure at 200,000 miles, rainbows shoot out of their butts." Well it pleases me to no end that I may have caused one German engineer to shit in technicolor.
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We could go on and on about the overblown cliches, poor attempt at British wit and stupid one liners in Jaguar's Spark44-created Super Bowl ad but we'll simply sum it up thusly. What a waste of talent.
Is that Tweetable?
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Kia has released its Super Bowl ad featuring Laurence Fishburne reprising his Matrix role, Morpheus. Predictably, there's a blue key, red key choice as a couple just wants to get their car back from Morpheus the valet.
The couple, urged by Morpheus to take the red key because "you'll never look at luxury the same again," takes, of course, the red key.
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- In this promo for the NBC 2014 Sochi Olympic Winter Games, athletes are portrayed as superheroes. And when you think about it, they really are.
- According to a 2013 survey by Lab42, 39% of people prefer Super Bowl ads over the actual game, 64% said that more than half their game related conversations the next day revolve around the commercials, and 69% have re-watched a Superbowl commercial online. So play Big Game Bingo while you watch the ads.
- Coke is out with one of its Super bowl ads. Created by Wieden + Kennedy, it's entitled Going All the Way and features a boy who ends up with the ball during a football game...and really does go all the way!
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Here's a round up of Super Bowl stats from Venables Bell & Partners. The study, in it's fifth year, queries Americans on their Super Bowl-related behaviors with a focus on social media habits and ad viewership. The year is shaping up to be a favorable one for marketers. Stats include:
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