It would seem the lifespan of a Super Bowl ad keeps growing as Americans will be searching, sharing and rewatching ads this year more than ever before, according to independent San Francisco advertising agency Venables Bell & Partners. Results from its fourth annual Super Bowl survey saw these numbers rise particularly among millennials and those who report they'll be, ahem, hungover on Super Bowl Monday. Some highlights from the study.
Not only will half of Americans rewatch ads, but 40% will share ads. 86% will do so via Facebook and 30% via sharing on Twitter (a 500% increase from 2012). Theoretically, this means with 111 million people watching the game, and with the average Facebook user having 130 friends, those collective posts could result in over 4.9 billion incremental impressions.
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Sorry. We can't help it. While we like this Deutsch LA-created Volkswagen Super Bowl teaser ad which gathers together a cavalcade YouTube freak outs for a come-to-Jesus-like moment with reggae musician Jimmy Cliff, we can't help but conjure visions of Coke's 1971 classic "I'd like to Buy the World A Coke" commercial. Oh wait. It was intentional. My bad.
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Last year, about a third of Super Bowl advertisers released their commercials prior to the game. Will we see the same this year? Already Coke and Audi have released teasers along with Toyota. And now GoDaddy is out with on of its two commercials.
The commercial, typical Super Bowl silliness, touts the brand's .CO domain and urges anyone with a "big" idea" to hurry up and register a domain name before someone else beats them to it. That way, you can drink champagne on your private jet piloted by Danica Patrick.
GoDaddy's second commercial will feature new GoDaddy Girl Bar Rafaeli.
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Earlier this month we reported Toyota had signed a deal with Big Bang Theory star Kaley Cuoco to appear in the brand's Super Bowl commercial. The commercial itself will feature a photo chosen from an Instagram photo competition held between January 4 and January 12.
This week, Toyota released a teaser that has 27-year-old Cuoco sashaying down the street sprinkling purple fairy dust and granting people their wishes.
Cuoco can also be seen playing William Shatner's daughter in a recent Priceline commercial
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Last week we were in Las Vegas for Affiliate Summit. It's the premiere conference focusing on affiliate marketing. If you're not familiar with affiliate marketing, you should be. Read this to learn more.
If you have been following us on Flickr, we always try to bring you photos of all the event's happenings. Affiliate Summit is the kick off event of the year for our annual conference travels and a time for reflections and looking at the good and the bad of the year before. It's also a great time to catch a cold from the 5,000 attendees and the tens of thousands who were in the city the week prior for CES.
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