Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising.
As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."
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'Tis the season to be jolly, joyous, giving, thankful and, generally, in good spirits. Unless, of course, you are Toronto-based Crush and then it's all piss, vinegar and vulgarity. Humorous piss, vinegar and vulgarity, of course.
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Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.
There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.
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An infographic from mobile ad network Mojiva details the planned behaviors of mobile and tablet users during the Super Bowl. Overall, smartphones will remain a primary mechanism of social activities during this year's game,Here are some key findings from the research:
- 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.
- 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.
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So everyone's been yapping about how great social media is and why you should implement it to better your relationship with your customers. Well, what about the most important customer of all? You. Yea, you. That's right. Because with no you, there's no them and without them, there's no you. OK, that's confusing. Tanslation: Social media is great for serving your customer's needs but it's also great for serving your own internal needs.
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Exercising some of the finest bathroom humor only the ad industry can come up with, Fallon UK has has given us Bauballs, a holiday themed, double entendre-laden promotion for men's cancer charity Orchid.
Beginning this week, a limited number of bespoke, festive Bauballs, decorations that resemble...well...guy's balls, are available for purchase on the campaign's website. All the proceeds will go back to the charity which was set up to support efforts to cure testicular, prostate and penile cancer.
UPDATE: Seems there's another Bauballs effort.
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We're sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria's Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.
Yea, sure. It's fun to show hot women try to sing Christmas carols. Especially when they're all dolled up in holiday-themed hottie-wear. Hell, it's fun to show hot women doing nothing at all. But. Please. Make. It. Stop.
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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.
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The Interactive Advertising Bureau released The IAB Mobile Phone Video Diaries, research that shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen - a TV, desktop computer or tablet - is also available for viewing purposes. These findings combine to point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.
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