Why Marketers Should Care About Product Feature Adoption
This guest post is written by Matt Murphy, President and CEO of Fusion92, a full-service marketing agency with a digital core that launched in 1999.
It's fair to say that when it comes to product innovation, engineering has outpaced marketing. Over the last decade, technical innovation has accelerated dramatically, delivering new capabilities that would have been unthinkable only a few years ago, particularly in the mobile communications space. But while some consumers still camp out in front of stores to get their hands on the latest smartphone or tablet and others take pride in being the first in their group to download a new operating system, only a small subset of total consumers actually usea fraction of their new device's capabilities.
