Paddy Power Sued For Ryder Cup Sign Stunt

Online betting site Paddy Power erected a gigantic Holloywood-style sign near the Ryder Cup at Celtic Manor and, subsequently, were sued for the stunt. They lost and have three days to remove the sign. Showing their anger over the stunt, Celltic Manor owners called Paddy Power "scum.

Pretty cool stunt though. Here's a video of the sign's...ahem...erection.

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Five Social Media Tenets Every Agency Should Embrace

This contributed article comes to us from Philippe Guegan, VP Strategy & Engagement at Big Fuel Communications, a full-service marketing and communications company based in New York. Philippe discusses how social media is moving from a cool, new idea to a practice that requires mainstream integration and implementation.

This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that's always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a comeback.

This is exactly to the case with social media right now. As all things social start to mature, the same evolution that took place in the digital marketing industry only a few years ago is emerging: social is fast becoming less about experimentation, and more about regular production. In fact, production is the key word in many ways, which I'll come back to a bit later.

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Dr. Martens Goes All Mad Max For 50th Anniversary

For Dr. Martens 50th Anniversary, Michael Davis of MC5 & D.O.A. cover Cold War Kids' Something Is Not Right With Me. The music video is directed by Klaus Thymann. It's like some sort of weird combination of Burning Man and the post-apocalyptic world of Max Max.

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White Guys Rap For Carpooling Club

We didn't say wiggers but Illegal Advertising did when they described this promotional video for the Dutch touring club's new carpooling platform. And, yup, the video is exactly what you expect: white guys rapping.

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