Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.
"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."
Aww, Jet Blue gave us a coooookie.
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In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.
The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.
The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.
I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.
What satisfies a hungry woman? Not the muscle-bound napper at left. Shredded Wheat with Strawberries, on the other hand, might give sex-starved Wifey a run for the money.
The ad comes straight out of next month's Real Simple and is brought to you by Post, the come-hither cereal company with plenty of other other colon-friendly choices. Tempting. But will they make us breakfast in bed?
- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.
- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.
- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.
- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)
It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.
For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.
The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.
This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.
In a significant move, distiller Jim Beam will re-focus future advertising from hyping heritage, quality and integrity and, instead, "highlight individuals and organizations that share its own values and have 'The Stuff Inside'", which is not at all a nod to, ya know, the stuff inside a Jim Beam bottle.
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Yea, yea, yea. I can hear it now. "I need another social media conference like I need diarrhea during a new business pitch!" But this one's different. I'll be there. You'll have the perfect opportunity to hear me make a fool of myself while pretending to know what the hell social media actually is. Thankfully, there will panelists there who do know can help you make use of social media (or whatever the hell you want to call it) for the betterment of your business. More specifically, the conference will focus on the social networking aspect of social media.
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Filmmaker Joel Christian McEwan is in the process of developing American Dream, a documentary film which will examine America's obsession with material possessions and the corporate culture that fuels and profits from that obsession. Featuring Danny Glover, Ed Begley Jr., Jean Kilbourne, Howard Zinn and many others, American Dream will try to make sense America's consumer culture, it's causes and its effects. And he needs our help.
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It's not like anyone didn't know it was going to happen or that it already has happened but here is yet another doofus attempting to scam his way into the Twitter-fest like a Link Whore who "came across your site" (which is gross when you think about it) and thought it would be nice to trade links with a site that has absolutely nothing at all...whatsoever...to do with any form of content that has...or ever will be...on that site.
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