Indian Agency Wants Testicles, Not Boobs. We'll Take the Boobs

In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.

Even more interesting is the section of the copy which reads, "Okay, now here's your chance to prove that you are the ballsiest man in advertising." Unless there's another version of the ad out there with the headline, "Boobs Wanted," we're guessing this is just the way things are in India, a country not yet polluted with political correctness. Whether that's good or bad is fodder for a separate debate.

But we are quite sure we won't see American agencies recruiting with headlines like, "Big Balls Wanted" or "Show Us Your Tits."

OK, OK..."Testicles Wanted" is funny. We admit that. Forget all that Americanized liberal bullshit we just wrote above. Wouldn't it be fun to write the recruitment headline, "Hot Sexy Bootylicious Interns With Pleated Plaid Mini-Skirts Wanted: Only DD Cup Or Larger Need Apply?"

Written by Steve Hall    Comments (0)     File: Agencies, Creative Commentary, Magazine, Opinion     Nov-15-07