Calling Gary Brolsma. Gary? You still out there? Samsung desperately needs you since you're the only one who can turn lip syncing into an overnight, worldwide sensation. You see, Samsung's UpStage Contest is looking for people to film themselves while lip syncing Melody Club's Destiny Calling. If you can deliver Numa Numa goodness, Samsung will award you a round trip for four to LA with a two night stay at the Standard Hollywood, concert tickets of your choice, a $3,000 shopping spree, four UpStage phones and a camcorder. Sweet deal, huh? Come on, Gary, we know you can do it. We know you're dying to get back to the top of the viral charts. Admit it.
So give us some of that "Mi ya hi, mi ya ho, mi ya ha" goodness. Samsung will love you and so will we. Of course the song Samsung chose sucks compared to that catchy Numa Numa tune.
They always say the English have a different sense of humor and that is clearly on display in this new Mother/Feel Films-created commercial for Pimm's. The spot features comedian Alexander Armstrong on a summer tour of the UK acting, well, English. Anyway, you tell us if it's funny.
This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!
We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.
Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.
And can you catch the moment when the Disney font is used?
Your T-shirt does indeed say a lot about you.
This guy uses viral dissemination to push his improv cabaret act.
We're trying to decide what to say about this besides "Hrm. Very earnest." But no, we can't think of anything.
If you want to see just how earnest "earnest" can be, check out They're Making Fun of Me.
In yet another stab at the unfortunate fact whomever created mankind was distracted the day time-to-orgasm was programmed for men and women, this commercial for Heinz Microwaveable Soups celebrates what can be accomplished within two minutes. The work was created by an all-male creative team from Leo Burnett London. Come on guys, Verizon's already diminished men to clueless idiots. The least you could have done was give us back our manliness. Not every one of us carries a two minute warning sign on or head.
John St. has just launched a campaign for Rethink Breast Cancer. The idea is to get you thinking about assumptions you make about shirts people wear and ultimately convince you it would be awesome to buy a breast cancer tee.
Radio spots by shirt type: Camouflage, Chinese symbol, Bride.
The ads do a decent job of helping you jump the proper cognitive hoops but overall we felt chafed by the processed vanilla yogurt feel. Sitting through this felt like Homestar Runner's Marzipan come to life and singing us one of her insufferable folk songs.
Speaking of there being an organization for every cause known to man, the Commercial Closet Association, a group that makes sure the ad industry responsibly includes gays and lesbians in advertising, has announced the nominees for its third Annual Images in Advertising Awards. Another awards show, you say? Yes, indeed.
Nominated for the night's top honor of Outstanding Commercial are Subaru, IKEA, Nissan, Lifetime, and Sunsilk, along with their respective ad agencies.
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Now here's a commercial you'll likely never see in America because we'd somehow find an allegory to 9/11 claiming giants tossing lures into the city to catch and cook people is simply too reminiscent of planes crashing into building and killing people. A stretch? Hardly. If you've lived in America long enough, you know there's a cause group out there for everything and we're sure there's one out there that's offended by mythic giants casting a Renault into the city to lure people for breakfast.
Casting aside that bit of American lunacy aside for a minute, we have a beautiful Publicis Paris-created, Psyop-produced, MassMarket effected car company commercial which is pleasantly devoid of winding, mountaintop roads, violent crashes, celebrity endorsement, ride-pimping and price/item boredom. [Ed. No actual human beings were harmed in the creation of this commercial]
Now this is just weird. But leave it to an American to change things up while at a formal equestrian event. Created by one of our favorite agencies, Duval Guillaume Antwerp, this Schweppes Fruit Carbs commercial praises the "slightly more sophisticated cowboy."
If you're into dark (so dark you can't see the product), brooding spots voiced by a Richard Burton reading of Dylan Thomas' Under Milk Wood, you're gonna love this DDB London-created, Biscuit-produced spot for the VW Golf. Yes, we're talking econocar Golf here, not luxury flop Phaeton. Way too much hipsteresque intensity here for this kind of vehicle.
Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.
The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.
It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.
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