Svedka Encourages War-Mongerers to Drink Up

svedka_make_cocktails.jpg

The fembot vodka icons of Svedka are back with a politically provocative slogan: "Make cocktails, not war."

Wish our presidents thought that way. Well, maybe this one does. The Svedka campaign is probably just a thinly-veiled attempt to get us all to warm to the idea of robot rule before, after a short-lived golden age meant mainly to ease the transition, they all kill us for the sake of efficiency.

It's all just like Flight of the Conchords said it would be - except they failed to mention a critical component of our overtaking would be the T and A factor of said robots.

by Angela Natividad    Apr-17-07    
Topic: Outdoor



Portrait Pros Airbrush Ad is Unnecessarily Nerve-Rending

portrait_pro_thumb.jpg

We don't really know what to think about this banner ad for Portrait Professionals but every time we see it we're gripped with a sense of alarm. The girl at left doesn't look bad now, but you have to experience the ad by accident to achieve the full effect.

The before image flashes frenetically - maliciously, even - and is replaced by the after one, but not until after having destroyed an otherwise soothing browsing experience.

Plus, there's something unsettlingly Dorian Gray about taking a mildly menacing photo and replacing it with a timid, disarming one. Suddenly we distrust all our hard-earned social networking friends.

by Angela Natividad    Apr-17-07    
Topic: Bad, Online, Strange



English Humor Highlighted in Coke Football Campaign

bury_43.jpg

If you want to see the dedication the English have towards their football clubs, you need not look any further than these Mother-created videos which portray the various chairmen of several football clubs behaving oddly such as donning sumo suits, pushing pudding across a field by nose, getting tattoos and enduring chest hair removal. They're weird in the English way which, to some, makes them good. Oh, it's all part of Coke's buy a player campaign.

by Steve Hall    Apr-17-07    
Topic: Campaigns, Video



Axe Does Million Dollar Homepage, May Regret It

axe_million_dollar.jpg

It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into every piece of marketing they do with their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.

more »

by Steve Hall    Apr-17-07    
Topic: Brands, Online, Opinion, Racy, Trends and Culture, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

America Needs to Get Its Shit Together on Gun Control

vt_ribbon.jpg

Pardon this commercial break. Here's the way we see it. Those who like to tout "people kill people, not guns" are idiotic morons. While they might think they're mildly correct in some twisted fashion, no one can argue the fact that if it were illegal for citizens to carry guns, gun-related deaths in America would plummet. Those who think the Constitution gives Americans the "right to bear arms" are imbeciles stuck in the 1700's. Yes, we needed guns then. No, we don't need them now. It's as simple as that.

The rest of the world thinks we Americans have our screws completely loose on this one and they are right. Columbine. Virginia Tech. Neither would ever have happened had there been stricter gun control laws in place. Fuck the NRA and all their bullshit. Fuck the idiots that let the ban on semi-automatic weapons lapse.

more »

by Steve Hall    Apr-17-07    
Topic: Opinion



Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

usb-dancing-shoe.jpg

- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

more »

by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



Catholicism: Not a Religion but a Lifestyle

catholic_mobile.jpg

OMG OMG. We are so on board Catholic Mobile. There's no hold queue for prayer, is there?

Merci to Bill at Make the Logo Bigger. "Make your phone ... 100% Catholic too." It really doesn't get any better than that.

Give us a rosary with built-in white earbuds and we'll be set. Set.

by Angela Natividad    Apr-17-07    
Topic: Online, Packaging, Strange



Play-Doh Brings Reading to Life!

playdohoctopus.jpg

DDB, Milan orchestrated this neat campaign for Play-Doh. The copy reads "The world needs children's dreams." Advertising for Peanuts has more images along the same vein.

We happen to like this campaign a lot because we did something similar with our own Play-Doh. The only difference is, we only had the colour green and were later fined by the library for defacing public property. See, that kind of stuff doesn't happen in the sanctioned world of ads.

by Angela Natividad    Apr-17-07    
Topic: Good, Magazine



Vera Wang Inaugurated HP First Lady

verawang_hp.JPG

...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.

But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.

by Angela Natividad    Apr-17-07    
Topic: Campaigns, Celebrity, Commercials, Television



Trident Does Whimsical Website Thing, We are Not Amused

trident_new.JPG

Adverblog tips us off to the weird new website for Trident courtesy of agency AKQA, whose revamp falls neatly in line with other navigational works of whimsy we've seen lately (1, 2, 3).

We initially explored the site to try hunting down the Teletubbie-looking guys from the Adverblog illustration, but after six wasted minutes clicking all over the place we called it quits in disgust and disdain.

It's a lot of bells and whistles wrapped around a PowerPoint presentation. Really, everything leads back to a dull, almost clinical pop-up or pull-down checklist of Trident benefits.

The ever-present chattering teeth bug us the most, though. They follow you everywhere.

by Angela Natividad    Apr-17-07    
Topic: Bad, Online



G4TV Pushes Ninja Show with Playground Pastime

ninja_warriors.JPG

G4TV just kicked off a promotional campaign for a show called Ninja Warriors, which is supposed to be really hot in Japan (where it is called Sasuke).

Entitled Rock Paper Scissors, the spot allegedly features actual Shaolin monks. We seriously doubt that because Shaolin monks don't douche around on game show ads; they sit in stone temples and crush bone with their minds. Anyway, the spots are very Kill Bill meets Bud Light.

72andSunny did the work, and there are three more videos to anticipate, slated for April's end - which would be about nowish.

Didn't ninjas go extinct in 2006?

by Angela Natividad    Apr-17-07    
Topic: Commercials, Strange, Television