The under-25 demographic can't be talked into a museum unless they're enticed with weird imagery, like clawed eyeballs that eat things and violently relieve themselves.
Thus advised by agency Bailey Gardiner, the Museum of Contemporary Arts San Diego launches Feed the Greedy Organ, a mishmash exhibit of international artists. There's a nifty film component and a Thursday Night Thing where deejays and eclectics can gather 'round and prep for the pompous cocktail parties of tomorrow.
And because they need still more coaxing to get their asses through the doors, museum entry is free for anybody under 25, courtesy of QUALCOMM.
Thankfully the campaign seems to be working. In its first month the program's redemption rate has already tripled. Not that it quite means anything over the short-term considering admission is free, but maybe today's jeunesse will become tomorrow's nostalgic loyalists: Honey, let's swing by the museum. They used to have this awesome man-eating eye...
If you're heading to San Francisco next week for the ad:tech Conference, you'll want to check out the ad:tech Party Calendar so you don't miss any of the parties held over the three nights of the show. Briefly, on April 24, PartyWithaStar and Boca Networks are hosting a party at the W Hotel; Bay Area Interactive Group will host one at 11 Minna and EVN/CNET will host one at DNA Lounge.
On April 25, the Online Lead Generation Association will host a party at Thirsty Bear; ad:tech will host its own ad:tech Awards Show party at Moscone North; AdFemme will host one at a yet to be determined location and the usual multi-company party will be held at Mighty. On April 26, Fetchback will host a party at the W's Living Room Bar. All the details including times and locations can be found on the calender.
We'll be adding more parties to the schedule as we find out about them. If you know of any, feel free to send the details to us. And if you want a taste of what to expect, check out the New York ad:tech party scene here.
We loved the plain innocence-bordering-on-stupidity of Forrest Gump and Sao Paulo Brazil agency AlmapBBDO has borrowed that notion for a new Volkswagen Golf commercial which highlights the scene in the movie where Forrest decides to run back and forth across the country. This time, he does it in a Golf.
Now here's an intriguing take on anti-drug marketing. We're not sure if it's as powerful as the recent Montana Meth campaign but it does highlight one important fact about drug use: it can lead to a young death. So, seeing a bunch of old folks toke, shoot and snort accompanied with the tagline, "There's no such thing as an old junkie," is an intriguingly powerful message, indeed.
- If this were done, say, ten years ago, it might have been funny.
- ytmnd has a bit of fun with the Quiznos "real meat" girl.
- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.
- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.
- If you market mattresses, you might like this one.
- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.
- Salma Hayek's breasts sell Campari.
Now here's one for the ladies and for everyone else who enjoys watching ripped men take their clothes off in a locker room. Oh yes, there's the occasional female prancing about as well but she keeps her clothes on. Clearly, this is not Virtual Bartender. Silly Girl Ariel points us to the new Levi's Lady Style site where the latest female denim styles can be checked out while ogling men seductively preparing to take a shower. Apparently, it's not all that exciting as Ariel dubs it's presented "in the most yawn-garnering fashion."
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Lollapalooza kicks off August 3-5 with an awesome line-up including Modest Mouse, Lupe Fiasco, Pearl Jam, Daft Punk, Interpol and others.
Heavily sponsored by AT&T, which wants really badly to shake its rotary vibe in favour of something more Cingular, the event courts Palooza enthusiasts by inviting one and all to "tell us what you'd like to see, hear, eat, feel, drink, buy or hug." (Because it's not just any Lollapalooza, it's your Lollapalooza.)
To whet the appetite, throw together a PaloozaHead, an animated widget that features your face or a mash-up of favourite band members. Yes, it's creepy but no creepier than anything else already out there. (That Mel Gibson menorah still gives us the shakes.)
Watch for the laggage, though. We checked the backs of our computers at least four times to see if someone had wedded us back to 56K as some sort of nasty joke.
If you can find a character and a compelling story to endears your brand to the target audience, more power to you. The soul of Ronald McDonald smiles down.
Apparently Dave the Slave was a slave potter from the 1800s who learned to read and write in secret. You can get some of his signed -- or in some lucky cases, poetry-inscribed -- pottery at Mud Sweat and Tears.
What a way to brand. If he actually existed, he doubtless took up the catchy moniker to make himself more marketable to Web 2.0-savvy internet consumers who flock to cutesy names like Twitter and Joost. Or if we're talking icons, Ronald McDonald and Geico Gecko.
We could use a heart-rending illustration, though. What's a brand representative without a face?
Fame is fickle. Snubbed at a casting call for a recent Air Canada ad, some disgruntled geese launch a weird online campaign that covers all the requisite Web 2.0 bases:
Myspace
Flickr
Youtube
Friendster
LinkedIn
AllRecipes (This was probably going the extra mile.)
Oh, and in case you wondered what the point was, it's for a contest to win free tickets. Woo-hoo. The campaign, entitled The Great Migration, was orchestrated by Marketel.
Here's a pearl of wisdom that strippers have been leveraging for as long as they've existed. The most current issue of Wired invites enterprising voyeurs to take a peek at radical transparency -- new buzz for an old strategy that, every few years, gets re-toted as the Grail.
Open up to rivals? Get honest with customers? Admit failures? Who does this stuff? Wired says smart businesses do and it's "sweeping boardrooms across the nation"! That may be true, and blogs and wikis may dramatically contribute to the eye-opener, but it's hardly a new game. Warren Buffett's been doing it forever (ever read his love letters to the shareholders?) and Santa from Miracle on 34th St. (circa 1947) did it too, to Macy's chagrin. Oh, and then there were strippers. Don't forget the strippers.
Post-Evolution, soap ads strike us as a bit lacking in the imagination department. But Lux Provocateur goes above and beyond the call of duty.
We were dazzled by their charming and innovative stop-motion stint, and they win us over twofold with Neon Girl by Santo, Buenos Aires, the same heartstring bandits responsible for the previous ad, and Danny Kleinman of production company Rattling Stick.
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Ogilvy art director Dustin Duke pairs up with the team at Mr. Wonderful to put together some PSAs for Out in TV and Film (OTF), an organization whose URL is as unwieldy as feelings about coming out of the closet.
The object is to get gay and lesbian members of the entertainment industry to go public about their sexual preferences, providing a buffer of support that strengthens as others step out too.
The spots will air at the Queer Media & Entertainment Conference and on the OTF website, in addition to the LOGO and here! Networks. Check out the first two, featuring actress and comedian Judy Gold and veejay Kim Stolz of mtvU. They're candid and occasionally funny, so here's to hoping they do the job.
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Launched today as part of its ad:tech Awards event, ad:tech has added the People's Choice Awards. Everyone in the advertising industry is invited to vote on finalists in ten categories including Best Display Advertisement, Best Large Display Format Ad, Best Use of Rich Media, Best Overlay Ad, Best Interactive Broadcast ad, Best Next Generation ad, Best B2C Marketing Website, Best B2C Transaction Website, Best B2B Marketing Website, Best B2B Transaction Website.
Each voter will cast his/her vote online. Votes will be tallied by the ad:tech awards team and the People's Choice will be awarded on April 25th at ad:tech San Francisco.
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