1st for Women Leaves Men Left Out

1st_for_women.jpg

South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."

To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.

Condescending much? Per the website's invitation, have a cappuccino as you ponder.

by Angela Natividad    Mar-23-07    
Topic: Magazine, Online



Win an Xbox 360 for Spying on Neighbors and Making a Montage

disturbia.jpg

Apparently even movies want in on CGM. Paramount gets together with Eyespot to push a video mash-up contest for the Disney-fied Rear Window-esque film Disturbia starring Shia LaBeouf.

The promotions put heat on how well you know your neighbors and encourages a sensory mix of audio, visual effects and whatever else you can weave out of Final Cut Pro. Contest winners get an Xbox 360 because everybody already has an iPod and only spammy banners give iPhones away.

by Angela Natividad    Mar-23-07    
Topic: Games, Online, Promotions



Want Love, a Fake Gay Marriage or Just a Poke? Facebook Helps

facebook_eharmony.jpg

For friendship, a relationship, random play or whatever you can get, Facebook.com can help you nail an equally drunk, confused and vacuous co-ed.

Facebook has kept its head down in the media since the stalker-feed inclusion and the shedding of its university exclusivity, but finally there's a spoof worthy of mention. Produced for EXPOSED, a TV show for University of Southern California, and directed by Mu SunIn, this eHarmony-style infomercial gets the tone down perfectly, from the pompous manner of the narrator to the non-serious-but-serious use of relationship status on the site. And we love the self-conscious indifference leaking out of Walter Pederovsky's pores.

...What is that poking function anyway?

by Angela Natividad    Mar-23-07    
Topic: Spoofs, Trends and Culture, Video



NBC Tubes, CareerBuilder Spots Worked, Classmates Get Farrah

classmatescom_2.jpg

- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."

- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.

Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.

- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.

by Steve Hall    Mar-23-07    
Topic: Online, Research, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Even Diseases Do MySpace

ms_society.jpg

We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.

We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.

Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.

by Angela Natividad    Mar-23-07    
Topic: Campaigns, Online, Strange



My Girl Now Big City Girl

AnnaChlumsky2.jpg

Anna Chlumsky of My Girl and My Girl 2 fame is all grown up now and will be starring in a CW comedy pilot entitled Eight Days A Week. The show will follow four women in their twenties who are assistants to successful top New York Executives. Hasn't the Devil Wears Prada thing been done already?

by Steve Hall    Mar-23-07    
Topic: Television