Laxative Company Makes a Big Demonstration Out of Paris

Microlax gets intimate with its surroundings with this clever laxative campaign by JWT Paris. Very cute.

Makes our stomachs feel a little funny, though. The thought of a resistance-free tube leading the way from throat to derriere does not the most comfortable feeling make.

Adrants Hits San Francisco for Diversity Conference

Continuing what we started in New York last November, the Advertising Industry Diversity Job Fair and Leadership Conference (take a breath) will take place, again, in San Francisco Tuesday the 13th. The show is free for students and job seekers. You can read all about it here.

After a morning keynote with Larry Harris of Draft FCB, Adrants, in the form of me, Angela Natividad, will be moderating a panel on what it's like to work in advertising and marketing. Panelists will include Larissa Acosta, General Manager at Dieste Harmel and Partners; Gay Gaddis, President and CEO of T3; and Rodney Withers, VP/Director, Interaction Design, Creative, Modem Media.

Come by and say hello. The event promises to be educational and we're occasionally less snarky in person. Only occasionally, though.

Calvin Klein Wants In 2 U

Aside from the obvious mis-steps such as the use of IM vernacular and Flash which makes impossible the ability to link to specific content within the new site for Calvin Klein's CKin2U perfume as pointed out by Adland, does anyone else look at this visual of a guy pressing up against a girl and read CocK in 2 U? We thought not. Which is why we have the dirty mind and you don't.

UPDATE: There's an online social networking site that accompanies the campaign.

Norwegian Model Assures All Her Boobs Are OK

The music industry is insanely competitive and those hoping to get by need to have an effective shtick. Some work and others do not.

One gimmick that never seems to exhaust itself is the liberal showcasing of jugs. That's the prop Norwegian model Lene Alexandra Oien is leaning on to set off her blossoming music career. Check out her single, My Boobs are OK, and you'll get the gist. She even has an animated version of herself, a handy optical illusion Mariah Carey invented in Heartbreaker.

Word on the street is Lene had some kind of car accident, after which she stepped out of her vehicle and announced to surprised onlookers that her boobs were OK. Well, you can't really attack a chick who knows exactly what assets she brings to the table.

Project Agency Says Cheating is Good For the Relationship

Likening an agency/client relationship to a marriage contract but acknowledging things or permanence can sometimes be droll, boring and, well, just not that much fun, project agency Tattoo Projects in encouraging brands to stray. Just a little. To have a fling, some fun, some action to spice up your life. In fact, Tattoo Projects' approach - providing that pent up and much needed occasional release - might actually curtail the wildly increasing divorce rate between clients and agencies.

So don't make a big move that will ruin your life and cause you to say fuck off to your client or agency. No. Just have an affair. Stray a little bit. Cheat, if you will. According to Tattoo Projects, it's a very healthy thing.

Peter Potty Teaches Pre-Pubescents How a Papa Peter Pisses

Because all great men should start as "little stand up guys," Peter Potty pushes its stand-and-flush toddler urinal for people who want to train their tiny soldiers how a real man takes the piss.

If you think the product's total genius, an on-site Oprah banner allows proud mums to nominate it as a gift. Chances are a slew of nominations will put the man-making Peter Potty into a pipeline for products Oprah can claim to love insatiably on her next special. We're really looking forward to seeing her gush about this one so do cast a vote.

Adrants to Rant About Social Media on ad:tech Panel

On April 24 at 4PM during the ad:tech conference in San Francisco, the topic of personal and social media as it relates to brand personality will be discussed on a panel led by Ogilvy PR Interactive Marketing VP Rohit Bhargava. The panel will consist of PodTech Director of Corporate Media Strategy Jeremiah Owyang, AskNinja Co-Creator Kent Nichols, N-Gage Web/Social Integration Manager for Nokia Karl Long and yours truly, Adrants Publisher Steve Hall.

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Newcastle Makes Billboard Debut with Smoothness Authority Campaign

Newcastle dips its toe into national print media with a gargantuan effort orchestrated by VitroRobertson. To add personality to the popular brown ale they're focusing on out-of-box interactive efforts, like these smoothie and tango ads promoting the beer's smoothness.

Billboard-to-print versions like Snake Farm and Golf Academy present the interactivity opportunity with phone numbers that, when called, allow consumers to audibly experience a smoothness authority lauding the beer.

Our local library had a similar call-in service for children who wanted stories read to them but whose parents were too busy. We hope there isn't any confusion. Imagine the potential havoc of all those latchkey kids calling beer people for a soothing morality tale.

Be a Lady's Man Like David Barton, Says Irresistible New Ad

Guys who pump iron are always easy targets for self-infatuated narcissist jokes. But this Sugartown Creative ad for David Barton Gym practically spoonfeeds the smirks to us.

In case you wondered, Monsieur Barton himself is standing dead center. The title of the ad is, aptly, "Irresistible."

Really, could you resist? We didn't think so.

The Goonies Return to Astoria...With Jeep As A Sponsor

If you ever saw the movie, Goonies, and just couldn't get enough of it, now, courtesy of Jeep, BBDO Detroit and Fuel Industries, you can relive all that eighties adventure goodness in the form on an online game called Return to Astoria. There's even a trailer for the game. We're told Goonies are timeless. We wouldn't know. We can't even remember watching the movie.

CareerBuiler Does Damage Control, Says USA Today Poll Not A Factor

Explaining the reasoning behind initiating an agency review, a CareerBuilder spokeswoman issued a statement, saying, "The decision to do an agency review this year was not based upon the USA Today poll or any single factor. While this year's campaign is good, it did not carry the same breakthrough impact as previous years. ... We are looking for a creative partner who can rise to the challenge of consistently delivering stunning creative work from a grounded, insightful strategy."

Right. And Cramer-Krasselt CEO Peter Krivkovich made up all that stuff about this being one of the few times in life "when you have to tell someone to fuck off and mean it."