After calling John Edwards a faggot at the last Conservative Political Action Conference, several companies are arranging to pull their ads from Ann Coulter's website, now billed politically extreme by Verizon and probably others. A quick content scan makes you wonder why anyone would make a milder assessment. Guess it's a perspective thing.
With cavalier she's presently flouting Edwards' campaign letter against her alongside her blog. We want to call it ballsy but we think there's a better b-word for it.
Unless you're Kate Moss, losing endorsements is often the first sign you're slipping through the tubes, but in Ann Coulter's case it's just another notch in the figurative bedpost. It's not like she's acting out of character.
In a Talent Zoo podcast interview, Cramer-Krasselt CEO Peter Krivkovich said, among other things including how illogical it was for CareerBuilder to dump the agency because its ads didn't place in the top ten of the USA Today Super Bowl ad poll, now that he's free of CareerBuilder he'd love to take on Monster.com. By all accounts, Cramer-Krasselt has catapulted CareerBuilder to stunning success even besting primary competitor Monster.com in some areas.
Oddly, CareerBuilder has been silent regarding its strange move and has offered no explanation for its sudden dumping of Cramer-Krasselt. Perhaps it's too embarrassed to face the wrath of detractors who've maligned the company for it's irrational decision. Perhaps we'll find out later there's some intriguing nepotism going on between CareerBuilder and the yet to be selected agency. Perhaps we'll never hear anything until next year's Super Bowl when the company, aided by some as yet unnamed agency, trots out another set of commercials. Perhaps no one will care and this will die like the controversy surrounding a certain Wal-Mart marketing executive whose name we no cannot remember.
Let's have some fun. Perhaps you've seen the recent YouTube campaign for the book Punk Marketing, in which a model, Cleo, stips while reading excerpts form the book. Yea, yea. We know the striptease is nothing new but we haven't seen it used this way before. Now, a second model, Anna, has been added to the mix and we're curious which one you like better so we're going to host a fun little poll.
You can read about the campaign's history here, here and here. You can view the three Cleo videos here, here and here. And you can view the Anna video here.
After you've "educated" yourself, take our quick poll here and let us know what you think. We'll report back the results.
With their usual oddball style, The Perlorian Brothers have delivered another campaign for AMV BBDO London client Wrigley. The two spots illustrate the plaque-fighting qualities of Orbit gum by dressing people up in plaque-fighting suits and havening them fight plaque while accompanied by...a street musician. How very hip. Or weird. Or whatever.
Sometimes the beauty of simplicity is all that's needed to send a powerful message. This Cummings & Partners-created ambient campaign for Multiple Sclerosis of Australia carries the simple message, "Without your donation, research will stop." That message was affixed to a glass box in which an actual person, dressed like a research scientist would sit, slumped over until a person placed a donation into a slot beneath him. He would then come to life and pretend to so experiments until he felt the money had "run out." He would then slump over again until another donation was made. The effort brought in about $100 per hour and the organization plans to continue the effort.
- MEDIA magazine names Al Gore Person of the Year. Huh?
- Without a review, Revlon has moved it $200 million from Carat to Initiative. Well, that's gotta suck for Carat.
- Yet another anti-advertising group fights the proliferation of outdoor advertising. The problem with all these groups though is that they use the same techniques all other advertisers do which simply adds even more to the already ridiculously cacophonous level of marketing litter.
- The Oprah Magazine tops this year's AdWeek Magazine 2007 Hot List. Rounding out the top ten are Real Simple, US, More, Teen Vogue, Glamour, Allure, Wired, Martha Stewart Living and The Economist.
Oops. That feel good Red campaign isn't working out after all. It seems it took up to an estimated $100 million to bring in $18 million for the charity effort. Not exactly the best ROI for a campaign of any kind. Groups such as Buy Less Crap which we wrote about here have derided the campaign claiming it's stupid to make people spend money to buy stuff when they could just give directly to charity far more efficiently. It's true. While many businesses may need a middle man to function properly, charity is most certainly not one of them.
The star studded campaign which was fronted by Steven Spielberg, Bono, Christy Turlingon, Chris Rock, Oprah Winfrey and others seems to have been a flop. Global Fund Private Sector Head Rajesh Anandan defended the campaign telling Advertising Age, "Red has done as much as we could have hoped for in the short time it has been up and running. The launch cost of this kind of campaign is going to be hugely front loaded. It's a very costly exercise."
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