Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.
Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.
Leaving all political correctness to cause groups with nothing to do but bitch about every possible human activity and opinion, this new campaign from Cleveland agency Brokaw for Horton Crossbow, refreshingly, minces no words selling its article of death. With witty slaps in the face like "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs" and "Sometimes the best way to clear your head is to bring one back to mount on the wall," the campaign isn't likely to be well-loved by PETA, the Humane Society or the Society for the Prevention of Cruelty to Animals. We do, however, think Charlton Heston would get a kick out of it.
See the whole campaign here.
Foam fingers, branded chests, emblazoned sweatshirts, goofy looking hats and all manner of flags are usually reserved for sports freaks who seem to get more excited about a game than whether or not their kid got honors in science. That's not the case with the California Lottery's Raffle, which spared none of this goofiness, and added some of its own, all to promote its next best way for people to piss away their hard earned cash. BBDO mastered this got editing help from Umlaut. Yea, we know. Who cares about editing but they sent the press release so it's only fair we give props.
According to this video, America is hated the world over for its leadership, its moral authority, its declining economy and its trashy culture. Apparently, even Mother Nature hates America. But, America still reigns supreme in one area and that one area is the subject of a new documentary film hitting screens at the end of March. The film? Watch the video to find out. Telling you now would spoil the fun.
In its new campaign, dubbed "Drop Dead Refreshing," St. Pauli Girl is playing a little game with us. Front and center in the brewer's new print campaign is the image of a model Photoshopped to look like beer. As an added twist to the campaign, the model is said to be "renowned and popular" and those who care, can guess the model's identity on the brewers website. Her identity will be revealed this spring.
Look for the ads in March and April issues of Esquire, Maxim, Men's Health, Playboy, Rolling Stone, Backpacker, and Sports Illustrated. Other campaign images are here and here.
For some reason, YouTube has become a channel through which marketers enjoy teasing us with their upcoming campaigns. More and more, clips of upcoming campaigns are appearing on the video site and now it's Adidas' turn to tease us with its next installment of the Impossible is Nothing campaign. The campaign will focus on how various athletes overcame personal challenges as illustrated through...uh...artwork. OK. Can we just have the full campaign, please? View the teasers here, here, here and here.
