OK, so like ya know brands love to do ads with celebs because, like, it's really hard to pass up the opportunity to hang with someone like Scarlett Johansson, ya know? Besides, it's much easier to just whip together a celebrity photo shoot than it is to, say, come up with an actual advertising strategy. Look at BBDO's Pepsi work. All celebrities all the time. Still the number two soda. Oh fuck it, Scarlett's nice to look at so we're shuttin' our mouth now. More Scarlett here.
Considering this Julie Roehm/Walmart saga is getting 9/11-style coverage we're not going to dive much into it at this very moment but you have to admit all this lychee martini-parsing, who-slept-with-who, who-paid-for-dinner crap brings back vivid memories of slut rumours and peer ostracization on the quad. AdScam rants beautifully on the latest goings-on in the made-for-TV drama. - Contributed by Angela Natividad
It's always interesting to watch people do strange shit with their bodies but this video is especially interesting because it brings a nouveau twist to the time-honored art of vinyl ripping, a method that's slowly vanishing with digital deejays and MP3 blending.
Is there a creative future in video ripping for the egocasting generation? Maybe. Credit goes to Advertising for Peanuts for bringing it to our attention. - Contributed by Angela Natividad
Lots of liaisons happen around holiday time. The Rumpus Room, Young Guns and some other noob-oriented groups get together for Make a Big Noise, a competition to promote fair trade worldwide. Anyone under 30 can enter.
Here is the requisite MySpace. We like Rumpus Room, we like Young Guns and we like their concept but the MySpace sucks. We're sure they know that though. Considering fair trade and all that good stuff are causes now embraced by the tech-savvy, super-trendy, organic smoothie-sipping post-Google crowd, we look forward to seeing what kind of entries slip out of the woodwork. - Contributed by Angela Natividad
It seems silicone breast implants and Scientology are two topics Entertainment Weekly would rather leave alone lest it spark fury among the Hollywood elite that makes its existence possible or raise the ire of Tom Cruise's lawyer Betram Fields. The magazine rejected a TDA Advertising & Design-created campaign for outerwear company Cloudveil Mountain Works' new Hollywood skiwear line. The campaign was intended to reach Hollywood elite during the Sundance Film Festival and other events held at Aspen and Vail ski resorts.
One ad pictures a mock Aspen street sign, stating "Silicone implants begin to freeze at -10˚ Fahrenheit." Additional text, underneath inset photos of three Cloudveil jackets, read: "We'd like to remind you Hollywood types to dress accordingly." A second ad showed a Cloudveil jacket over copy reading: "We wanted celebrities visiting ski towns to know about us. It was either run an ad in this magazine, or become scientologists." See them both here and here.
Deft Creative Ltd.'s, awkwardly sloganed "Dexterous of hand and inventive of mind," demonstrates neither dexterity (though they try) nor inventiveness (no effort here) with this dull leaping-Rudolph ski game. The object is to beat the furthest leap and we're ensured by the agency guy that "All scores on the score board ARE beatable." Glad he made the effort to bang that in because otherwise we were going to lose sleep over it.
The game is tricky in that it involves holding down your left mouse button and releasing when you feel Rudolph has built enough momentum. Then you let loose and do it all over again. It's a cross between the high school pole jump and a Friday night spent half-heartedly masturbating. - Contributed by Angela Natividad
We like the way this Grey-created campaign for travel agency Cruise Ship Centers integrates with everyday life and plays into the daydreams we all have about that perfect vacation we'd rather be on than the boring meeting we're sitting in or the monotonous work we're in the middle of. Each image in the campaign from the cruise ship-like iron to the leaning tower of Pisa-looking stack of cocktail glasses to the Alaskan iceberg-looking ice cream cone to the Caribbean island-looking coffee spill masterfully enables the dream. The ads are simple with minimal copy and they do their job beautifully. See all four ads here.
We don't usually expect to see famous impressionist artwork in hospital ads which is why this ad campaign for New Hampshire's Exeter Hospital by Boston-based Winsper jumped off the pages of the press release and slapped us pleasingly in the face. With the tagline The Art of Wellness," the campaign aims to, well, be different and, thankfully leave behind the overused, meaningless white coat and cutesy family imagery of which most hospital ad campaigns, sadly, consist. The creative will see representation in print, on radio and on billboards. See all the creative here.
Ads involving carriages in a desperate race against crocodiles, tigers, spherical killer rocks and Satan always make for promising fare, which is why Oregon Trail was so popular, and which is also why this Nissan ad by Curt Detweiler via TBWA\Chiat\Day is so awesome.
Curt's new to LA having just come from TBWA Paris and this work suggests he merits some watching - for slapstick entertainment value if nothing else. And by the way, that image at left has little to do with the video but lots to do with QuickTime being douchey. It is, however, part of the TBWA Nissan campaign. Try not to get confused. - Contributed by Angela Natividad
Thanks to the enigmatic Comandante Hermey of the Santa Liberation Front we got to check out this neat stop-animation message about global warming. We enjoy stop animation in general because it reminds us of the shitty cartoons we watched as children but this one has a uniquely poignant message: if you won't do your part against global warming for earth's sake, or even for Al Gore, do it for Santa and the children.
That "do it for the children" stance never gets tired. It's the non-profit version of the more common "if you loved me, you'd..." And hell, we'll bet at least 35 people a day are suckered in by that one. - Contributed by Angela Natividad
The fine people at Dentsu Canada created this magazine ad that won Finalist caliber at this year's IAA Young Creative Competition in London. Peel the pro-Justin message off a love-starved fan's sign and turn her into a passionate anti-war activist.
If only it were that easy in real life. Though we're less jarred by the girl's transformation than the contextual change of the goofy-looking man with the open-chested shirt and necklace behind her.
Copy reads "Support a better cause" and is for the United Nations Youth Group. - Contributed by Angela Natividad
Apparently, the Japanese have a substantial interest in several Australian beer brands and that's tightened the underwear of the conservation group Sea Shepard Society and Australia's Bluetongue Brewery who want the public to know which Australian beers are "whale safe." Apparently, the Japanese kill a lot of whales under the pretext of research. In a video found on YouTube and on the Whales Safe Beer website, a fat Japanese business man, in response to ordering the "full whale experience" at a restaurant, is served just that but we're sure it's not at all what he was expecting.
Listed on the Whales Safe Beer site are the beers Bluetoungue and the Sea Shepard Society say are not whale safe. These include Castlemaine, Emu, Hahn, James Squire, Southwark, Swan, Tooheys, West End and XXXX.
There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.
Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.
Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad
We can't decide so we're going to ask you to help out. London-based production company created a promotional video for PUMA featuring BBOYS that's making the film festival circuit. We're told it's to support the relaunch of PUMA States. Take a look at it. We're having a hard time deciding whether this is actually something deserving of the label "cool" or if it's just another brand having a hipster orgasm.
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