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Newsflash! Unisys Does Magazine Cover Wraps

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While AdJab doesn't like it and we did it years ago for many clients, the magazine cover wrap is in the news again this week. Unisys, with help from StrawberryFrog and Omnicom's PHD, has created 20 custom Fortune magazine covers, each personally designed for execs at organizations sucj as DHL, Citogrpup, Subaru and Northwest. The cover wraps include a personalized letter and a web address that direct s the executive to a site where he/she can find fake videos that highlight them in the news - perfect for playing into most exec's ego-infested brains. Hmm. Targeted advertising. What a concept!

Written by Steve Hall    Comments (4)     File: Magazine     Oct-25-06  
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Comments

I didn't mean to imply that I didn't like it, just that it was kind of nuts. What I should have said was that, if this is successful even with 10 of the execs, it could have great ROI.

Posted by: Chris Thilk on October 25, 2006 02:20 PM

This idea is genius... kudos to whoever came up with it over at Strawberryfrog or PHD.

Posted by: Joe on October 25, 2006 04:42 PM

man...if only the internet could use targeted advertising.

Posted by: Paul on October 26, 2006 11:49 AM

"You have to get that much more granular." Gee, you think?

Why am I not seeing the brilliance here? This is just an expensive sales operation with a carnival gag magazine as the gift, instead of a box of Cubanos.

Posted by: Biff on October 29, 2006 02:08 AM

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