In one swift blow Ms. Dewey has effectively done away with the stodgy librarian and that other search engine persona that we could never see ourselves warming up to by a fire.
She's saucy, she's sexy, she even poses provocatively from time to time with a cute little notepad - but beware, like most hot chicks she is chatty as hell and gets a little needy when neglected (along the lines of "Hel-loooo? Type something here!"). Also, sometimes she sings. We don't get embarrassed often, but we got embarrassed then. - Contributed by Angela Natividad
OK then. Things just get weirder and weirder. A pig, Red, which recently appeared in a Perlorian Brothers-helmed commercial is apparently set to be slaughtered and the kind folks at Reginald Pike feel sorry for the little guy and want to save him:
Hello.
My name is Red.
I'm a pig.
Recently I had a supporting role in a television commercial for a major international cellular telephone provider. The commercial was directed by the Perlorian Brothers and written by Mother NY.
Everyone was very nice to me, and I think I did a pretty decent job for my first time on set, but I've since learned that I'm scheduled to be slaughtered in a week. This is not good for an actor's career. I knew it was a non-union job and the residuals weren't anything to get excited about, but I wasn't expecting to be hung by my foot and have my throat slit.
Fortunately, my new friends at Reginald Pike, Toronto, Biscuit, L.A., and Mother are working to find me a new home at a petting zoo (despite all this, I love humans). You can help me too by getting a limited edition t-shirt with my picture on it at http://www.reginaldpike.com
They're only $20 and proceeds go to my care and feeding.
Please help.
The Alltel Wireless campaign, which began with the great concept of personifying competing mobile phone companies, continues it downward spiral with a second installment of its "mall geeks" cell phone company personification. Once again, the other companies try to get Alltel to end its MyCircle plan, this time with a bribe. It falls flat.
Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.
For IKEA Portugal, TBWA has created a commercial which captures the transformation of a kitchen from dowdy to chic illustrating how items from IKEA can take the bland out and add in some color. We like it.
Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian's fixation with gold, Romans converting their chariot's into lowriders, Vikings' use of gold for dental work, the Ming Dynasty's origination of the word bling-bling and the era's vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80's yuppies perpetuated the obsession with Absolut, hence the brand's success. It's all to promote Absolut's limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose's ass and get some of its bling back.
First, and we're no hip-hop expert, we've always been told it's bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it's all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that's left.
Looks like it's a good month for men and their menstrual issues. Catch Up Lady points us to Men with Cramps, a site about male cramping which has "directly or indirectly influenced all the most important events in our history." Sufferers are invited to participate in a study with the MacInnes and Porritt Institute which houses the illustrious Dr. Fardel. One participant confides that male cramps "Is like a tiny man playing a triangle in my stomach."
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Hoping hip-hop will sip a Bud instead of the infamous Cris to get pissy-pissy, Anheuser-Busch appoints Jay-Z co-brand director for his "unique spin" on existing ideas and to participate in a few high-profile events. Considering the last beer to get name-dropped in rap was Corona in 2004, Busch could probably do with some help from the formerly retired artist. Just don't smile at him wrong. - Contributed by Angela Natividad
After closing a $139 million sale for the painting, luxury casino magnate Steve Wynn elbowed Picasso's "Le Reve" while reaching behind him to show it to a bunch of friends and added a hole to the canvas in the process. Wynn's last words, faithfully recorded by Nora Ephron, were "Oh shit. Look what I've done."
Hey, it was an abstract of a mistress anyway. If anybody asks about the hole, why not just say Picasso burned a cigarette through it after the dream took a turn for the worst? Art is all about interpretation, right? - Contributed by Angela Natividad
- Alluding to porn star Houston's apparent record of having had sex with 620 men in one day, Copyranter marvels at the capabilities of this True dating service model who can seemingly get 1,000 new singles an hour.
- Adverbox has a nice set of Virgin Money print ads which claim "Bling is King."
- Commercial Alert's Gary Ruskin says Disney's recent announcement of new food guidelines are weak and still allow for the marketing and advertising of to much junk food.
- Nielsen Media Research is launching GamePlay Metrics, a new rating service for video games. The service hopes to establish new metrics for the buying and selling of advertising in video games and to track the activities of gamers across other media platforms, such as TV and the Internet.
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