Youth Encouraged to Vote With Purposefully Stupid Ads
We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
Comments
At least they are doing a little. In this little Old West town we have in recent years set records for low voter counts, which have been as small as 18%. The 20 something kids I am around tell me they don't vote because they either don't trust any politician or it's the old time "I don't know who to vote for?" The numbers tell me their parents just don't care "One is about as bad as the other, they (politicians) don't care about us." In the end we do get what we ask for.
Argh. Windows Media.
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