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Panasonic Joins User Generated Content Parade

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Panasonic, with help from Renegade Marketing, has joined the rest of the lemmings blindly walking towards the user-generated content light. The company has launched Share the Air, a hip-ish site on which there are photoblogs from Atiba Jefferson, Sam Smyth, and Jimmie Mcguire, people we assume are hip-ish in some sort of way, videos from Girl and Chocolate and, yes, a user-generated content section where visitors can submit their own action sports videos to be considered for a $16,000 Panasonic HD video prize.

Written by Steve Hall    Comments (1)     File: Consumer Created, Online, Promotions     Jun-28-06  
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Comments

Well that's a bigger prize than we're offering . . . but I guess the bigger the prize the harder it is to win. Well done Panasonic.

Posted by: Dave from Wholesale Furniture Brokers on June 29, 2006 07:26 PM

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