Minnesota Creates New Town to Promote Lottery
The Minnesota State Lottery wanted to create a place where people could feel at home playing the lottery to they, with help from Colle+McVoy, created an entire town where residents can live in a land where it rains money and the flowers are made out of dollar bills. OK, so they didn't create an actual town but they did create a website for the town of Lucky MN where those who want to play the state lottery can do so with ease.
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The Missouri Lottery also had a campaign like this. It was called Luckytown. Ran for quite a few years. Tagline: "Your ticket to Luckytown."
The Missouri Lottery agency created Luckytown several years ago. Guess it's still a good idea.
To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.
To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.
To reiterate what's been said by others, about five years ago Barkley, Evergreen & Partners of Kansas City, Misourri, created a campaign for the Missouri Lottery that was based upon a fictional city called "Lucky Town." It ran until about a year ago, and was quite successful. Minnesota is only a four hour drive from Missouri; surely someone at Colle + McVoy had to be exposed to the work during that five year span. Anyway, eerily familar stuff.
My guess is that Unlucky Town has a far larger population.
I used to live in St. Louis and remember the Missouri Lottery's LuckyTown. But from looking through Lucky, MN this morning, I do think it is executed a whole lot better than Missouri's previous site.
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