Buzz-O-Phone Podcasts Brand Bitchfest, Buzz Marketers to Game System
Steve Rubel points to a brand's worst nightmare, Buzz-O-Phone, a service that collects opinions "about a product, service, brand or company? You know, something you either really, really love or really, really hate?" Basically, it's a centalized bitching center that converts the bitching into a podcast for the world to subscribe to making it even more difficult for brands to anachronistically attempt to control their message.
The service was created by Matt Galloway as a means to explore word of mouth. While some brands may initially suffer from pinheads who have nothing better to do in life than complain, it won't be long before brands in the know begin to game the system seeding it with oh-so-glowing commentary on their brand ot product.
Written by Steve Hall
Comments (3)
File: Online, Podcast, RSS, Trends and Culture, Word of Mouth
Feb-20-06
Comments
Thanks for the Buzz-o-phone buzz! That number again is 800-591-5375!
...but seriously, I'll be surprised if I have a lot of problems with shill marketing. I guess it could happen but generally speaking, I think most big companies are afraid to "engage" this sort of thing. I mean "engage" in the English sense, not the silly marketing one. Who knows? That's what makes it an experiment, right?
Anyway, it's a privilege to be on AdRant!
Thanks,
Matt
Matt, I truly hope it works as intended.
So do I, although i only listened to a couple, there was a very obvious shill from an alarm company, you could hear she was reading from a script. "the other day my neighbors were broken into.... blah blah, let me just spell the domain name for you". I guess it's not the big companies you have to worry about but the smaller ones who still think spam works... well sadly spam does work, otherwise, why spam.
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