In a perfect tie-in with the movie's likely audience, American Pie wannabe Date Movie is getting comical promotion with Pimp My Profile a site on which visitors can have Tony Cox review one's MySpace profile, receive wise-ass criticism and have Tony give it a makeover worthy of a blinged-out Geocities site complete with a brace-faced Allison Hannigan. Interestingly, it appears you gave have Tony pimp any MySpace users profile simply by entering their MySPace ID. While some of Tony's comments are specific to an individual's profile, it seems, sadly, the end result is the same in all cases. We tried quite a few. We did, however, get a big kick out of the promotion's brazen acknowledgment of the site's tantalizing attraction to stalkers, currently a hot item in the news.
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In some sort of odd cultural twist, ugly white babies appear to be omnipresent in ads in the mostly black city of Goma, Congo in Africa. What message this sends, if any, we have no idea. We just thought we'd pass it along for you to discuss. Bigger image here.
Elizabeth Hurley is said to be the next in the long line of celebrities to appear in the American Dairy Association's Got Milk campaign according to Contact Music. In the ad, Hurley will appear a white T-shirt and bikini bottoms accompanied by copy, "Shocked Im a mom? You should know by now that milks nine essential nutrients make for one irresistible body." AdPunch has a larger image of the ad here.
Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.
The words out. The Pherotones viral, created by McKinney Silver is for Oasys Mobile according to some digging by Mike Schramm and Darryl Smith. Schramm examined some comments Smith had made on the MAKE blog in which he, through the use of some fancy Javascript, found some directory information on a file server hosting the Pherotones site. The directory info read," U:\\Interactive\\Clients\\OASYS\\OA7216_Pheretones_Microsite." With it already having been determined McKinney Silver was behind the project, Schramm performed a simple Google search on "OASYS" which led him to Oasys Mobile. There you have it. Next.
Today, GE has launched the online component of its Healthcare Re-Imagined campaign currently running during the Olympics. The company has published a podcast with Judy Hu, GE's global executive director of Advertising & Branding and Jen Walsh, GE's director of digital media in which Judy describes the thought process behind the campaign and Jen explains why the online medium is so important to GE's healthcare focus. In the podcast, Judy explains the company chose to go with a more serious tone in the campaign as research found humor didn't play well with healthcare topics and Jen explains the online component which includes a Yahoo page takeover February 14 and 15, videos on Webshots and AOL.com and a local language International roll out.
AOL has hired Ashton Kutcher and his production company, Katalyst, to develop several planted characters who will work their way into AOL's AIM community. The characters, each part five separate projects, will "appear" in 20 episodic storylines which, yes, will be sponsored by advertisers. Katalyst Partner Jason Goldberg says he hopes to create the first Internet star. Of course, star, is a reletive term but we think Goldberg might be too young to have remember one of the first stars of the Internet, the I Kiss You Mahir guy who did his thing back in 1999 or so. OK, so we're talking a vastly different caliber of "star" here but it's not like this effort will be the first time an given entity has risen to fame. That said, if these characters can inject a bit of humor into our day, we might be able to deal with the goons that incessantly IM us.
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