In case there weren't already enough ways to stick ads all over the place, Above All Advertising, with the launch of its Tex Adhesive, has created a product that will allow advertisers to stick their ads anywhere. It's an adhesive and re-adhesive material which allows for placement on walls, doors, bus shelters, pillars, mirrors, windows, cars, buses, trains and other surfaces. The company says its completely removable and re-usable and can be peeled off of one surface for re-application somewhere else without leaving a trace of sticky residue.
Trade show producer has announced the line-up of sponsors and exhibitors for Syndicate, a B2B conference focused on emerging trends and technologies in content syndication, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. Yahoo!, Microsoft, Google and many others will show how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business.
Cornerstone sponsor Yahoo! is joined by Platinum sponsor Microsoft. Silver sponsors include: Attensa; Feedster; KnowNow; NewsGator; Pheedo; Pluck; PubSub Concepts; and SimpleFeed. Bronze sponsors include: Acquire Media; Cymfony; FreeRange Communications; inclue!; LookSmart; Marqui; PRWeb; Spearhead Innovations; and WhatCounts. Associate sponsors include: Google; Gritwire; Moreover Technologies; Technorati; and Top 10 Sources. Association sponsors include: American Business Media; Online Publishers Association; SF Advertising; and Word of Mouth Marketing Association.
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OK, forget Citroen's robot dance or its many spoofs. Sony has latched on to the trend and applied the concept to an ad which promotes its product line of various electronic gadgets from compact stereos to TVs to laptops to cameras to its new PSP. Are there any new ideas out there, folks?
UPDATE: We screwed up. According to Engadget, this is a spec spot created by an 18 year old. On the upside, this is a great example of consumer created advertising.
Somehow airline EasyJet has aligned big boobs with low airfares claiming they are both weapons of mass destruction distraction (hey, I was distracted. OK?). While low fares and big breasts are certainly very powerful influencers of behavior, the connection is a bit of a stretch. Of course, as you well know, we're not complaining at all. But what's with the arms going into her boobs? Is that some freaky PhotoShop or some kind of new modeling pose?
Joe Jaffe has coined the term, "UNM2PNM," which stands for "Use New Marketing to Prove New Marketing." Jaffe's manifestation of that term consists of promising a free copy of his new book, Life After The 30-Second Spot, to anyone who promises to review it. Each week, Jaffe will summarize the progress of the project with short notations on who has requested the book and what they've said about it.
Some might call it self-promotion but it's not. It's simply placing the product, his book, in front of an audience who can influence others to buy it therefore making his writing efforts pay off. After all, when a writer spends a few months or a year writing something, some income might be nice. It's no different than a large company spending years an millions in R&D. There's an expectation there will be a payoff. In Joe's case, that payoff may be money or it may be more exposure in the industry which might lead to more consulting work.
We've read half of Joe's book so far, which we received well in advance of this current promotional effort and we can say we like it so far. Joe has done a nice job summarizing the current state of the industry and why the :30 spot, in its current form, is a losing proposition. The latter half of the book promises ten approaches marketers can use to survive in our rapidly changing world of advertising. We promise a full review when we've finished the book.
Why we haven't seen this before we do not know - or perhaps we did and filed it aways with the other 300 ads we see every day - but in July Danish director Nicolai Fuglsig, working for Fallon, filmed 250,000 multi-colored balls being dropped from huge cranes and shot out of cannons creating an avalanche of color streaming down the streets of San Francisco to promote Sony's bravia LCD TV. It's exquisitely beautiful. Thanks to Emily over at Eatmail, there's a behind the scenes video of the shoot.
If you haven't yet heard the American Copywriter podcast team John January and Tug Mctighe stir things up, you can now find their weekly podcast on Radio Talent Zoo. Radio Talent Zoo is a network of podcasts concentrating on the communications industry and includes on hosted by Sally Hogshead.
On their podcast, John and Tug talk about advertising, marketing and popular culture along with a nice-sized portion of personal ramblings, tangential stories and occasionally successful attempts at actual comedy.
Linstening to American Copywriter 25, the first posted to Talent Zoo, we have to wonder if part of American Copywriter's contract with Talent Zoo had a stipulation that John and Tug *must* swear during their podcast because the most recent podcats is laced with all the favorites. Not that they didn't swear before nor do we have a problem with swearing but the ratio of swear to non-swear has leaped dramatically upward.
Audible has introduced an analysis tool which will measure how many times a podcast has been downloaded, whether it was listened to and for how long. The company will charge three cents per download for basic service. Also offered, for five cents per download, are tools to disallow a podcast from being emailed to others, presumably to make sure every listen is counted from the source. For half a cent per download, the service will insert relevant ads in the podcast. Measurement will occur when the MP3 player is synced with podcast software.
A recent eROI study which examined open and click rates of mailing lists of all sizes across all the days of the week found, on average, Sunday was the best day with an open rate of 30.8 percent and a click rate of 7.2 percent. Before all marketers rush out and clog up everyone's lazy Sunday afternoon with e-trash, the study also indicated that the best day to mail varies with list size. The bigger the list, the less efficient. Lists over 200,000 do well on Saturday. Micro mailers (extremely small) do best on weekends. Small mailers do best on Friday. Mid-sized lists do best on Monday and Friday.
IBM has encouraged its employees to blog about the company and has provided blogging tools to its employees. Over 2,200 employees are currently blogging which the company sees as a powerful marketing opportunity akin to testimonial advertising and Lee Iacocca's "speak to the people" ads in the eighties. Bits and bytes. Woo hoo.
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