CareerBuilder Says Don't Jump

Not much else to say about this CareerBuilder bustop ad other than ingenious.

Models Dressed And Undressed Reveal Bra Effects

As if Victoria's Secret hasn't already done enough to maximize a girl's assets, apparently, there's a new, even more uplifting line of bras out highlighted on a UK Victoria's Secret website. It's actually an ingenious site design that depicts real-world scenarios in which people observe a particular woman, comment on her assests from both a male and female perspective, then show the woman modeling one of four bra effects, uplift, rounded, plunging and cleavage. The site even demonstrates how the effect looks with clothes on and with clotrhe off. Very helpful, indeed.

Rachel Hunter Classified Cosmetics Shoot Gets Papparazzied

While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.

Wacky Packaging Gets Attention For Hot Sauce

Created by Neiman Group, hot sauce and condiment company TorchBearer Sauces has recently launched a new set of product labels and website to reflect the wackiness of the packaging. Each sauce takes on a different character name and the qualities of that character are highlighted in stories that appear on the labeling.

Neiman Group Creative Director told AdCritic, "The work is oddball because the target consumer is, well, kind of weird. We're talking to people who are connoisseurs of substances that leave blisters, cook up ulcers and light their hair on fire. They're a little bit insane, a lot of fun and a heck of a lot more colorful that your average Joe." Very interesting work. See it all here.

Tango Doubles Rate Base

Tango, a magazine about lofty issues such as love, life and the pursuit happiness, has doubled its rate base to 200,000 effective with its February 2006 issue. The magazine, which launched as a quarterly, will also shift to bi-monthly publication in 2006. Tango has also hooked up with P & G which most recently chose Tango as its media partner to promote the second annual "National Date Night": a "national initiative designed to motivate couples to spend that much needed time with their spouse."

Jib Jab Launches Big Box Mart

The first of a series of five videos, which will have ads sold in them trough a deal with MSN, Jib Jab has created Big Box Mart, a short that skewers big box retailers poking fun at merchandise created with cheap labor oversees, stores full of crap no one needs, Americans losing manufacturing jobs and the kicker: the same company that eliminated those jobs is scooping up the unemployed it displaced to work for low wages in its own big box stores.

Other videos will be created and sponsored by brands which will be place ads within the video as well as be features, perhaps no always positively, in the video. Jib Jab Co-Founder says it's all in good fun. "If you have a sense of humor about your own brand, and poke a little fun at it, then people appreciate that. It's a more honest approach, maybe." Yes, maybe.