Milwaukee Drill Powers Helicopter
In this commercial which involves drills and helicopters, the power of the new cordless Milwaukee V28, lithium ion-powered drill is clearly and humorously displayed.
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Movie Mom Overreacts to Movie Billboards-01.gif){kind=small} Obviously never having worked in advertising thus having no clue as to the lead times needed to get a movie billboard campaign up and running which usually occurs before the movie is rated, Yahoo's Movie Mom, Nell Minow is accusing studios of placing billboards for R rated movies without the rating thereby, she claims, attracting interest in the movie by kids too young to watch the movie. Aside from the fact that ratings, when they do appear on a billboard, are unreadable at driving speeds, Minow seems to have forgotten the Mom part of her title. As far as we know, the parent is the one makes the determination whether or not their child will see a movie if the rating, which is always available upon release date, is not within their comfort zone. Jessica Simpson Loves Fat Girls Derogatory headline aside, Jessica Simpson realizes all her fans are not stick-figured, tiny little size 1 and 2 chicklets (who is?) and, according to her spokesperson, include "girls from 90 pounds all the way up to 300 pounds." With that realization, Simpson has launched a line of plus-sized jeans for women available through Avenue stores. Sizes range from 12 to 26 and cost about $60. BMW Agency RFP Letter Examined Joe Jaffe, upon seeing BMW's RFP letter to agencies, offers the manufacturer some advice. His advice comes in the form several bullet points along with a bit of self promotion for his new book which we really, really want to read but the post office, apparently, can't seem to find us. One of Jaffe's suggestions. While we haven't seen BMW's letter ourselves, Jaffe feels BMW is being "delusional, greedy, unrealistic or all three. You want an 'agency' to reach a 'broader, more diverse audience' on roughly half of last year's budget; you're looking for a shop that can create integrated marketing aimed at a niche audience; you feel the need to turn $1 into $5 and state that 'if you don't have a track record of creating stuff like this, this is probably the wrong opportunity for your agency' - come on, why stop there: if it were me running this pitch, I'd demand that the 'shop' come up with a 3-step program to cure both cancer and AIDS, and while we're at it, let's throw in ending poverty in Africa, which seems to be all the rage right now. Aim high my friends, aim high." Point taken but on the flip side, why aim low? Ask Jeeves Agency Review Down to TwoA little bird tells us the Ask Jeeves account, which is up for review, is now down to two agencies. There were originally six agencies involved in the pitch. Two of the four agencies which have been eliminated are Butler Shine and Mullen. The two remaining agencies are Hanft Raboy & Partners and incumbent TBWA Chiat Day. A final decision is expected within two weeks. Smog And Fog Make For Billboard Guessing Game Flickr user Ke Wynn has put together a billboard guessing game. While driving through the smog or fog filled streets of Malaysia (we think), Wynn took two pictures of each board. The first is blurred by the smog/fog. The second is readable. The point of the game is to guess the advertiser. There are five questions. Wynn provides a clue to each. Have fun. Librarian Fantasy Promotes Librarian Bar As male fantasies go, right up there with school girls clad in plaid skirts are librarians dressed as though they were too busy reading to finish dressing. New York City's Library Bar created an ad that maximizes this fantasy in a way that aligns nicely with the brand. Oh, screw that marketing blather. They dressed their hot bartenders up in sexy librarian-wear to attract drooling men incapable of resistance. The ad features Erinn and Elizabeth who both work at Library Bar.
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