Times Square Nike Board Builds Personalized Sneakers

Launched last week, a new Times Square billboard for Nike allows people to manipulate the board's imagery using SMS to build their own sneaker which can them be purchased online at a web address sent back to the person's phone. The board only accepts manipulation between noon and 1PM and 3PM to 5PM. It's an admirable effort towards increasing time spent with the brand. Though, with the number of people passing by, SMSing the board, it's a wonder it won't explode responding to all the requests.

Written by Steve Hall    Comments (3)     File: Mobile/Wireless, Outdoor     May- 9-05  
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Hey,

Can anyone actually tell me how this works? I've read about this Nike campaign about everywhere but I can't figure out how it works exactly. Does the customized shoe of the hundreds of passersby actually appear on the billboard? Please let me know if you have more info on this, thanks.

Taline

Posted by: Taline on May 11, 2005 03:19 AM

make love not war

Posted by: art on May 21, 2006 04:00 AM

 

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