Rockwell Electric Retro-Incabulator A Good Tool For Creative Types

The next time you are writing copy trying to clearly explain your brand's message, take a look at this video and think twice before you write what you were going to write. This is especially important for copywriters working in the high tech industry where ads are rife with words that mean and say nothing. While this Rockwell Electric Retro-Incabulator video is certainly a spoof of some very old industrial videos, as explained by Paul Murray on boingboing, it sends a powerful message. You might know what you're talking about but the consumer sure doesn't. Think twice. Write once. Thanks to Rick Bruner for pointing this out.