Corporate Spam Filtering A Hurdle For B2B Marketers

A recent study conducted by Forrester Consulting for Return Path found 61 percent of corporations use commercial spam filtering, 49 percent write their own filtering software, 37 percent maintain private blacklists and 34 percent use public blacklists. What's a poor B2B marketer to do in the face of these increasingly bigger hurdles? Well we all know companies don't sponsor research like this unless they have something to sell that solves the exact problem detailed in the study.

So, along with the release of the study, Return Path has announced a new version of its Spam Filtering Monitor, part of its Delivery Assurance Solutions, which expands the filtering, tracking and monitoring tools marketers can use to glean "context and actionable information" about why their email campaign didn't make it through.

Written by Steve Hall    Comments (0)     Jul-22-04