Not that additional cream need be supplied while reading Maxim but BMW has partnered with Krispy Kreme in the July issue of Maxim to offer a dozen free doughnuts with the purchase of a dozen. While promoting its Mini, BMW is pushing Kreme as well with this ad copy.
"Let's take out more than just our license and registration. Let's keep tasty, round, glazed, jelly-filled. chocolate-covered friend makers on hand. Let's keep them on the front seat. Let's make sure they're hot.
Let's have at least a dozen ways to get out of trouble. Let's MOTOR.
Uncover all the other ways MINI keeps you out of trouble at MINIUSA.com The MINI cooper starts at $16,999 which probably makes you want to take a test drive. Stop by a MINI dealer anytime. We suggest you bring the doughnuts."
The ad includes a coupon redeemable at participating Krispy Kreme stores.
We'd like to have been hanging out in the creative conference room when the creatives from Grey Worldwide came up with the tagline for the new Diego Captain Morgan campaign. Perhaps, we have a sick mind here at Adrants and we're reading too much into this but "Got a Little Captain in You?" Yes, "Got a Little Captain in You?" is what they came up with. Perhaps this is recycled fallout from a failed movie campaign for the latest version of Peter Pan when some ingenious creative came up with, "Is There a Little Peter in Your Pan?"
We do like those Morganettes though.
Canon Europe will today release a new online viral and buzz marketing campaign as part of its sponsorship of UEFA EURO 2004?. The campaign has been planned, seeded and tracked by Digital Media Communications and will support Canon's UEFA EURO 2004 "Finger Football" promotion created by cdp-travissully.
The viral campaign launches with a film clip called "FabaRooney", created overnight by cdp-travissully in the wake of the England VS Croatia match yesterday that won England a place in the UEFA EURO 2004? quarterfinals for the first time ever on foreign soil. Though Americans and those who are not manic about soccer might not connect with this, the clip shows a color-printed card character of England teen sensation Wayne Rooney fitted to an office worker�?s fingers standing triumphant in a haze of smoke with the Hallelujah Chorus playing. Another "Finger Football" character of Sven-Goran Eriksson walks on-screen and suddenly kisses Rooney who sidles away chased by his uncharacteristically expressive manager.
The clip then invites viewers to click through to a web site at canyouflickit where they can see other web-exclusive Finger Football clips as well as the latest Canon TV ad. Hmm, you say? So did we.
Perhaps in an effort to reduce the need for a crane to lift its September fashion issue, Vogue is developing a website to feature its fashion advertisers. The site will carry all of the issue's advertisers and each ad will have multiple links (from the ad image) to get more product info, find out where to buy the product locally or buy the product immediately online. Atlanta based interactive company active8it will create the site. A Season Magazine demo is available on the site.
The NATO alliance has launched a billboard campaign in Slovenia to convince war criminal and former Bosnian Serb leader Radovan Karadzic to turn himself in. The board offers him a free, one-way ticket to The Hague, center of the United Nations war crimes tribunal. The campaign also appears in area newspapers. The strategy seems a bit counter-productive. Upon seeing this campaign, Karadzic is unlikely to say, "Gee, it's time to head to the airport and turn myself in." Rather, he'd likely say, "Damn, it's time to get scarce." Thanks to Adrants reader Steve Portigal for the tip.
For those who can get enough skin reading Maxim (and Stuff and Blender), Dennis Publishing has announced plans to launch a unit called Moving Pictures. The unit will develop movies, TV show, DVDs and radio shows that align with the publisher's magazine content. The unit will also tie in with Dennis Publishing's first look deal with New Line Cinema.
Optimism seems to shine far and wide among the teens in comparison to their pessimistic Gen X predecessors. A recent compilation of studies by the Magazine Publishers Association focusing on the 12-17 demo and including information from MRI, Yankelovich and Teen Research Unlimited revealed many obvious findings but found teens to be quite tech and marketing savvy. While they don't control the household budget, they are sought out by their clueless parents for advice on technology related purchases.
In terms of marketing and advertising, the report says they "want and expect to have control over their media experiences." and show a "sincere desire to purchase products from companies that have a social conscience."
With the study being sponsored by the MPA, the study found, to no surprise, eight out of ten teens are reading teen and adult magazines. Even more unsurprisingly, newspaper readership was not surveyed in the study either - not that they would have fared very well.
Wall Street securities firm Merrill Lynch forecast U.S. ad spend to grow 6.6 percent in 2004, up 0.6 percent from its previous prediction. Worldwide ad spend predicted to increase 5.5 percent. Given the ad business's many dark years, any increase is good. However, in a year with both an election and the Olympics, Merrill Lynch expressed concern the expected increases are not greater
Cannes, the uber-creative fest going on this week has shortlisted several viral campaigns that have run over the last year. Topping the list is the Bendy Babe viral clip by Rainey Kelly for Virgin Mobile in which a female contortionist dazzles a dumbfounded retail clerk with her flexibility. Also on the list is the infamous Subservient Chicken by Crispin Porter + Bogusky for Burger King and the Trojan Games by The Viral Factory for Trojan condoms.
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