Entitled "Fight Back," this spoof of Pepsi's Anti-RIAA commercial, which initially aired during the Super Bowl and offered consumers 100 million free music downloads, taunts the RIAA with statements such as "Payback is a Bitch" and says the RIAA cheats artists, screws consumers, and claims crime does pay. The spot was created by James Saldana and produced by IDC Films. The ad promotes the site whatacrappypresent.com which humorously illustrates how this generation views a prerecorded CD as a pointless gift and offers advice to parents on how to kids really like to get their music. The battle begins. Thanks to Adland.
Ryan Perry of GorillaMask posts a picture that CBS obviously missed and could make this entire boobgate fiasco moot. Apparently, all Janet Jackson was trying to do was help a poor stage-wandering baby out by offering some milk. She really wasn't whoring herself in a desperate attempt to save her falling stardom. She was just doing a good little deed for a helpless child. So come on CBS, MTV and NFL, layoff the poor girl. See the whole picture and a complete image and video round-up of the event here.
Calling it "A Super Bowl of Ads to Forget," Ad Age Critic Bob Garfield give's us his view of the SuperBowl spots.
Janet's boob did more than just piss of MTV, CBS, NFL and the conservative right. Janet's boob has also irked AOL because, according to their sponsorship agreement with CBS, the agreement was supposed include re-broadcast over the Internet for a week or two following the game. Now that that's not happening, NBC, who paid $10 million for the sponsorship wants a partial refund for that lost exposure.
While AOL may have lost some exposure, Janet's breast is receiving worldwide notoriety courtesy of the same medium AOL was denied. With all that exposure, AOL would have been wise to launch a viral ad campaign that somehow incorporated the image of Janet along with AOL branding. So instead of "AOL Top Speed," perhaps we'd have, "AOL Top Tit." There must be a frustrated agency designer out there somewhere who'd love to do that, right? AOL could just deny it and ride the PUMA-like exposure which it would surely receive.
Poloroid, or someone spoofing Polaroid, has launched a viral microsite called Polaroid Love Letter which allows users to create customized electronic email cards that include racy S & M related snapshots. Strangley, after entering only a few characters of your message, you are challenged with a pop up saying, "Enough Now!" There are the usual links to Polaroid products, Wallpaper and even a "Lover's Toolkit" which provides links to buy champagne, flowers, lingerie and Polaroid products. It's obviously targeting the cheeky British sense of humor.
